Wireality is a forum about branding and identity, created, owned and operated by Grapefruit since October 2001. We have envisioned it as a friendly, civilized space for sharing, learning, networking and discussing any topic of interest for all interested professionals and students.

Wireality's hundreds of members come from several dozen countries across the world and share English as the lingua franca for all communication.

Since its inception, Wireality has managed to attract a diverse constituency, ranging from junior designers and freelancers to media people, seasoned professionals from small shops, in-house creative departments and global consultancies alike, as well as some of today's branding/identity celebrities and luminaries. To this day, Wireality is free and, more importantly, focused and relevant. Quite uncommonly, Wireality is also spam-, advertising-, and virus-free.

If all this sounds interesting and you think you can bring value to this forum by sharing your news, opinons and insight, you may take the first step towards joining Wireality, by filling out our online membership request (click on "Join Wireality" below).

	Membership to Wireality is subject to Grapefruit's approval, in its sole discretion and based on your declared interest and/or involvement in branding and corporate identity.
	Freedom of speech, spam and virus protection, copyright and privacy are all major concerns at Wireality. We value the trust our members have in Wireality when sharing their personal information, opinions and insight. To learn more about these topics, we invite you to review our Terms and Policies.
	Finally, Wireality is not a vehicle for Grapefruit's business/corporate communications and public relations activities. If you are a journalist or are otherwise interested in our business activities, you may contact us directly at .