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The Weekly Wire Past Issues is a publicly available, searchable collection of all past issues of our weekly digest.
To browse this collection, simply click on an issue or search for your subject of interest by entering keywords in the box below.
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Issue no. 119 (June 07, 2004)
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Issue no. 118 (April 26, 2004)
TBS TO HAVE NEW LOOK, NEW LOGO AND NEW TAG LINE, VW WANTS TO ADD 'SENSUALITY', ABBEY CHIEFS UNDER FIRE OVER THE BANK'S CONTROVERSIAL REBRANDING
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Issue no. 117 (April 19, 2004)
CAP GEMINI ERNST & YOUNG REBRANDS, FAUX WEBCAM BECOMES REAL ONLINE BRANDING SUCCESS, PLAN TO BRAND AUSTRALIA
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Issue no. 116 (April 05, 2004)
COKE NAMES NEW 'MID-CALORIE' COLA AS C2, ABSOLUT PUTS A NEW PREMIUM ON VODKA, STRATEGY TO BRAND KENYA IS LAUNCHED
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Issue no. 115 (March 29, 2004)
BRAND BUZZ BREAKS OUT AS ITS OWN AGENCY, SUPERBRANDS TO PRODUCE LIST OF CHINA'S TOP 100 BRANDS, JAPANESE TRADING FIRMS BOOST BRANDING OF DOMESTIC GOODS
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Issue no. 114 (March 22, 2004)
NEW BASF IDENTITY, BOEING UNIT SELECTS 141 WORLDWIDE FOR BRANDING WORK, INTEL CHANGES PROCESSOR NAMING
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Issue no. 113 (March 15, 2004)
J.P. MORGAN CALLS IN BRANDING EXPERT, WHITE HOUSE ADVISER TO BE PROMOTED AS GLOBAL BRAND, LIZ CLAIBORNE GUNS FOR MARTHA STEWART
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Issue no. 112 (March 08, 2004)
COULD MARTHA STEWART'S GUILT FINISH HER BRAND TOO?, BECKHAM GETS OWN LOGO IN NEW ADIDAS DEAL, TATAS SET TO UNLEASH GLOBAL BRANDING DRIVE
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Issue no. 111 (March 01, 2004)
UNITED AIRLINES UNVEILS NEW COLORS, AUSSIE BOOT BATTLE TAKES AN UGGLY TURN, WENDY'S SET TO UNVEIL NEW BRAND SPOKESMAN
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Issue no. 110 (February 23, 2004)
UNITED AIRLINES UNVEILS NEW COLORS, AUSSIE BOOT BATTLE TAKES AN UGGLY TURN, WENDY'S SET TO UNVEIL NEW BRAND SPOKESMAN
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Issue no. 109 (February 16, 2004)
BANK ONE B-TO-B BRAND NOT LIKELY TO SURVIVE LONG, DEMAND FOR 'SILENT' WATER, LYCOS TO GET NEW LOOK
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Issue no. 108 (February 09, 2004)
STET HELLAS RE-BRANDS FROM TELESTET TO TIM -- INDUCTS GLOBAL BRAND TO GREEK MARKET, MARRIOTT OFFERS A SHOW AND HOTEL SESSION, MARKETERS INCREASE BRANDED ENTERTAINMENT BUDGETS
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Issue no. 107 (February 02, 2004)
SATURN IS BEING STEERED INTO THE GM FOLD, MIRAMAX SET TO BRAND THE MOTHER OF ALL DEALS, M&S 'TO OPEN PER UNA STORES'
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Issue no. 106 (January 26, 2004)
METS CAN REGISTER LOGO IN ENGLAND, NEW FRAGRANCE BRAND BY BOMBAY SAPPHIRE, THE BUSINESS OF BRAND
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Issue no. 105 (January 19, 2004)
FBI LOGO TO GRACE MUSIC CDS, HIGHLAND WEAR BRAND TO BE LAUNCHED, NEW ZEALAND ARMY'S NEW $24,000 LOGO UNDER FIRE
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Issue no. 104 (January 12, 2004)
LG ELECTRONICS UNVEILS U.S. BRANDING STRATEGY, CHINA STEPS UP EFFORTS TO FORGE WORLD NAME BRANDS, FERRARIS TO SPORT NEW LOGO FOR 50TH ANNIVERSARY
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Issue no. 103 (January 05, 2004)
SCOTLAND YARD'S FASHION POLICE, BRAWNY REPLACES FIGURE ON PACKAGES, ARCHITECTS OF COOL BRITANNIA SET THEIR SIGHTS ON SCOTLAND
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Issue no. 102 (December 22, 2003)
BRANDS TO USE 'FREE' MUSIC TO LURE TEENS, MONSTER INTRODUCES NEW TAGLINE, REDESIGNS ICON, RED LOBSTER MAY CHANGE NEW TAGLINE
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Issue no. 101 (December 15, 2003)
'NEW LABOUR' TAG DROPPED FROM MEMBERSHIP CARDS, COSSETTE BUYS U.K.-BASED IDENTICA, CONSUMERS 'SNUB UNHEALTHY BRANDS'
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Issue no. 100 (December 08, 2003)
RECORD LABEL DROPS MURDER, KEEPS INC., STRONG THEME VITAL IN CAPITAL BRANDING, DIGITAL LOGO TO DISAPPEAR FOREVER
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Issue no. 99 (December 01, 2003)
DIET SPRITE MAY GET HEAVY MAKEOVER, MOVE OVER STARBUCKS, JUAN VALDEZ IS COMING, TISCALI IN LOGO MAKEOVER
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Issue no. 98 (November 24, 2003)
UK TORIES TO REBRAND, CO-OP REBRANDS, REPOSITIONS IMAX GLOBALLY, LAMBRETTA STIRS CONTROVERSY OVER USE OF AIR FORCE LOGO
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Issue no. 97 (November 17, 2003)
FREESERVE NAME TO GO: IT'S WHAT THEY WANADOO, WESTIN, REEBOK EXERCISE THEIR BRANDS, US BABIES GET GLOBAL BRAND NAMES
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Issue no. 96 (November 10, 2003)
PEPSI CONFIRMS NEW TAG, MARKETING PUSH, ICY STAND-OFF IN WHISKY ROW, OMAHA LEADERS PAINT THE TOWN RED WITH NEW LOGO
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Issue no. 95 (November 03, 2003)
LEXUS BRAND TO COME HOME, CROCODILE TEARS END LOGO FIGHT, LEIPZIG 2012 OFFICIALLY UNVEILS NEW LOGO
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