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The Weekly Wire Past Issues is a publicly available, searchable collection of all past issues of our weekly digest.
To browse this collection, simply click on an issue or search for your subject of interest by entering keywords in the box below.
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Issue no. 69 (March 24, 2003)
BY ANY OTHER NAME IT'S TYCO INCOGNITO, FAN BILLBOARDS AN IDEA AHEAD OF ITS TIME, REBRANDING 'MARKE DEUTSCHLAND'
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Issue no. 68 (March 17, 2003)
IMAGINING COKE, MERVYN'S STORES KICK OFF NEW BRANDING EFFORT, COLOMBIA'S COFFEE CZAR REVAMPS MARKETING
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Issue no. 67 (March 10, 2003)
BEERS QUITS 'BRAND AMERICA' CAMPAIGN, BORLAND LAUNCHES NEW BRANDING CAMPAIGN, SCOTLAND THE BRAND READY TO GO PRIVATE
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Issue no. 66 (March 04, 2003)
INTEL FIRMS UP ONSCREEN BRANDING PLANS, MSNBC ADJUSTS IMAGE AS WAR LOOMS, TECH COMPANIES JUMP OFF THE BRANDWAGON
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Issue no. 65 (February 24, 2003)
VENICE IMITATORS BEWARE!, SOUTH AFRICA MULLING BRANDING TOOLS, INDIAN TEA FIRM CAN'T USE 'YAHOO' BRAND
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Issue no. 64 (February 17, 2003)
AOL TIME WARNER EXECUTIVES DEBATE NAME CHANGE, BEER BRAND IS REVIVED, RE-BRANDING WORKS FOR O2
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Issue no. 63 (February 10, 2003)
MCDONALD'S OFFERS NEW BRAND VISION, BOZELL NAME WILL DISAPPEAR IN LOWE MERGER, SAAB LAUNCHES E-BRANDING AND DATA CAPTURE CAMPAIGN
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Issue no. 62 (February 03, 2003)
BORLAND ROLLS OUT BRANDING EFFORT, MARLBORO TURNS OUT, EGG HATCHES ARTS EXTRAVAGANZA
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Issue no. 61 (January 27, 2003)
UV/PHACTORY REBRANDS SCI FI CHANNEL, MONIGLE REBRANDS AMERICAN HUMANE ASSOCIATION, HY-VEE CELEBRATES LONG-LIVING TAGLINE
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Issue no. 60 (January 20, 2003)
COKE: THE REAL THING, AGAIN, HOME DEPOT PUTS $4 BILLION INTO OWN REPAIRS, VIETNAM TO LAUNCH PROGRAM PROMOTING BRAND-NAME PRODUCTS
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Issue no. 59 (January 13, 2003)
INTEL BOOTS UP NEW BRAND, AUTO SHOW SPOTLIGHTS BIZARRE NAMES, AOL NAMES BRANDING EXEC
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Issue no. 58 (January 06, 2003)
LABATT USA BRANDS TEAM UP WITH FOX SPORTS, TAIWANESE MOSTLY PREFER FOREIGN BRANDS, BUSHISMS AND BRANDING ADDED TO LIST OF BANNED WORDS
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Issue no. 57 (December 30, 2002)
TRIBUNE CO. TAKES BRANDING TO THE NEXT LEVEL, TERRA LYCOS PLAYS NAME GAME IN JAPAN, BIOMARKETING FIRM LANDS NOVARTIS
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Issue no. 56 (December 23, 2002)
CONAGRA PROFIT UP ON BRANDED FOOD GROWTH, REGIONAL 'BRANDING' EFFORT DOWN TO 45 WORDS OR LESS, PARIS TO LOSE FASHION STAR AS MUGLER FACES CLOSURE
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Issue no. 55 (December 16, 2002)
HILL & KNOWLTON PUTS ROUND2 IN ITS CORNER, SBC DIALS "1" FOR UNITY, ADVERGAMES POPULAR WITH BLUE CHIPS, BRANDING CAPABILITIES DISPUTED
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Issue no. 54 (December 09, 2002)
ROYAL LONDON SET TO SCRAP SCOTTISH LIFE BRAND, P&O PLANS ORGANISATIONAL REVAMP P&O, GAP HIRES LEO BURNETT FOR BRANDING, RESEARCH WORK
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Issue no. 53 (December 02, 2002)
NAPSTER LOGS OFF, DELTA ANNOUNCES NEW LOW-FARE SERVICE, FAMOUS TRADE NAMES NO LONGER SAFE IN NEW ZEALAND
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Issue no. 52 (November 25, 2002)
HP LAUNCHES BIG BRANDING INITIATIVE HP, RESEARCH INTERNATIONAL STUDY SAYS: 'YO LOGO!', 007 STIRS THE MARKETING MIX
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Issue no. 51 (November 18, 2002)
SUN MICROSYSTEMS BREAKS GLOBAL BRANDING CAMPAIGN, ADDIS CHOSEN BY OLIVIA AS BRANDING PARTNER, METRO TO STRENGTHEN BRAND AS 'METRO GROUP'
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Issue no. 50 (November 11, 2002)
AT&T CANADA TO BE RENAMED, PHASE OUT AT&T BRANDING ARRANGEMENT, IBM THINKS UP NEW CAMPAIGN, CHEVY CAMPAIGN REACHES OUT TO CHRISTIAN CONSUMERS
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Issue no. 49 (November 04, 2002)
SEAGATE BRAND GETS A NEW LOOK FOR NEW TIMES, LEVI CREATES NEW DISCOUNT BRAND, NAME CHANGES FOR GOLF TOURS
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Issue no. 48 (October 28, 2002)
VODAFONE TO SELL OWN-BRAND HANDSETS, TV GROUPS SHUN PLAN FOR UNIFIED BRANDING, PEUGEOT SEEKS TO REVIVE BRAND IN CHINA
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Issue no. 47 (October 21, 2002)
LEGO BUILDING NEW BRAND IMAGE, AEGIS TO REBRAND RESEARCH ASSETS AS SYNOVATE, MILK GETS ITS BOTTLE BACK AT A PRICE
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Issue no. 46 (October 15, 2002)
HONDA TO LAUNCH UNIQUE IMAX COMMERCIAL, TIGER TAKES TIME TO ENDORSE TAG HEUER, VODKA FIRM SEEING RED OVER 'XXX'
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Issue no. 45 (October 07, 2002)
YU + CO DESIGNS BRANDING FOR SONY WEGA ENGINE, SAMARITANS' NEW IMAGE TO REFLECT ITS WIDE-RANGING ROLE, ELEMENT SIX - A NEW NAME FOR DIAMONDS
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