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The Weekly Wire Past Issues is a publicly available, searchable collection of all past issues of our weekly digest.
To browse this collection, simply click on an issue or search for your subject of interest by entering keywords in the box below.
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Issue no. 44 (September 30, 2002)
BANK OF SCOTLAND BRANDING ERASES THE BANK OF WALES, PALM ROLLS OUT NEW BRANDING STRATEGY, AUSTRALIA'S MOST EXCLUSIVE ADDRESS: NOOSA(TM)
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Issue no. 43 (September 23, 2002)
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Issue no. 42 (September 16, 2002)
NEW NAME COULD BE IN STORE AT WORLDCOM, FIFA TACKLES VISA OVER WORLD CUP LOGO, BURSON-MARSTELLER HEADS PITTSBURGH'S FIRST BRANDING CAMPAIGN
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Issue no. 41 (September 09, 2002)
CISCO READIES $200 MILLION BRANDING EFFORT, BRITAIN FACES FRESH FACE-LIFT, CARTY SLAMS AIR CANADA'S BRANDING
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Issue no. 40 (September 02, 2002)
SAKS INITIATES MULTI-YEAR BRANDING CAMPAIGN, MARKS&SPENCER TO SELL CHIPS WITH EVERYTHING, BUSH TEAM ENLISTS MADISON AVENUE IN WAR ON TERROR
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Issue no. 39 (August 26, 2002)
SAKS INITIATES MULTI-YEAR BRANDING CAMPAIGN, MULTIMILLION POUND REBRAND FOR CHANNEL 5, WPP MASTERMIND TO OVERSEE PR BRANDS WPP
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Issue no. 38 (August 19, 2002)
Coke Says New Graphics In The Can, Beckham grants Vodafone voice rights, Fans to advertise new game by changing their name
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Issue no. 37 (August 12, 2002)
G2, VISUAL COMMUNICATIONS COMBINE SERVICES G2, THE GADGET SHOP SWINGS TO MONKEY'S RESCUE ITV, TOSHIBA SELECTS OMNICOM
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Issue no. 36 (August 05, 2002)
DE BEERS LV TO DEBUT IN UK WITH JEWELLERY BRAND, LEO BURNETT TO LAUNCH NEW CORPORATE IDENTITY ON MONDAY ADVERTISING, SAATCHIS' BRAND NEW BUSINESS
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Issue no. 35 (July 29, 2002)
VOICESTREAM TO CHANGE BRAND TO T-MOBILE, VENICE LOOKS FOR A LOGO, FREESERVE 'SET FOR NAME CHANGE'
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Issue no. 34 (July 22, 2002)
AUTONATION AIMS TO MAKE A NAME WITH A CHANGE, SWISS CLAMP DOWN ON BIN LADIN BRAND, RUSSELL ANNOUNCES BRAND DEBUT IN JAPAN
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Issue no. 33 (July 15, 2002)
ARNOLD LANDS $30-40 MIL. KPMG CONSULTING ACCOUNT, 3M RE-LAUNCHES 'GREENER' SCOTCHGARD, ESSO WINS BAN ON GREENPEACE'S USE OF DOCTORED LOGO
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Issue no. 32 (July 08, 2002)
HUTCHISON UNWRAPS 3G BRAND, BOYCOTT OF US BRANDS TAKES HOLD IN MID-EAST, PUBLIC TRUST TESCO AND CADBURY TO DELIVER PROMISES
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Issue no. 31 (July 01, 2002)
OIL GIANT SUES GREENPEACE, BANK OF MONTREAL ADOPTS NEW BRANDING, TRITON PCS, AT&T MAY END BRANDING AGREEMENT
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Issue no. 30 (June 24, 2002)
KMART REVAMPS WEB SITE, PHILIPS LOSES TRADEMARK BATTLE, BRAND'S THE THING FOR NEW MOBILE SERVICE
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Issue no. 29 (June 17, 2002)
PFIZER MAY SELL OFF CONSUMER BRANDS AFTER TWO-YEAR MERGER ANNIVERSARY, UNILEVER MULLS BRANDING RETHINK, GOODBY, SILVERSTEIN TO LEAD HP AD EFFORTS
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Issue no. 28 (June 10, 2002)
UNILEVER GETS INTENSIVE OVER VASELINE, INTERBRAND APPOINTS SINGAPOREAN CHAIRMAN, 365 UNVEILS NEW NAME
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Issue no. 27 (June 03, 2002)
BOOTS IN MASSIVE REVAMP TO KICKSTART SALES, HANAE MORI DETERMINED TO REBUILD BRAND AT 76, SLOGANMAKER
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Issue no. 26 (May 27, 2002)
THOMAS COOK TO ANNOUNCE NEW BRANDING STRATEGY, IN THE O-ZONE, RATNERS RETURNS WITH ONLINE BRAND
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Issue no. 25 (May 20, 2002)
MALAYSIA LEADS SUPERBRANDS AWARD, AIR CANADA LOOKS TO ADD TWO MORE BRANDS TO STABLE, HP PREFERS TO BE CALLED JUST HP
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Issue no. 24 (May 13, 2002)
COMPAQ BRAND FORMULA FOR HP SUCCESS, WORLD WRESTLING PINS DOWN NEW NAME, CONSIGNIA BRAND TO BE SCRAPPED
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Issue no. 23 (May 06, 2002)
MMO2 LAUNCHES O2, FCB BRANDS A GLOBAL BIOTECH, NEW AWARD TO HELP SINGAPORE BRANDS STAND OUT
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Issue no. 22 (April 29, 2002)
BRITAIN'S NATIONAL LOTTERY BECOMES LOTTO, UNILEVER JETTISONS 19 BRANDS IN CORPORATE STRATEGY MOVE, AMD ANNOUNCES OPTERON
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Issue no. 21 (April 22, 2002)
SUN REBRANDS SOFTWARE AROUND ONE, COMPANY TO INTRODUCE ELVIS FURNITURE, GORDON'S IN £15M RELAUNCH
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Issue no. 20 (April 15, 2002)
UK'S NATIONAL LOTTERY SPLASHES OUT £82M ON REBRAND, MSNBC CHANGES ITS BRAND, LACROIX WILL DESIGN FOR LVMH's PUCCI
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