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The Weekly Wire Past Issues is a publicly available, searchable collection of all past issues of our weekly digest.
To browse this collection, simply click on an issue or search for your subject of interest by entering keywords in the box below.
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Issue no. 19 (April 08, 2002)
ITV BRAND COUNTS THE COST, LANDOR RECASTS MADAME TUSSAUDS EXTERIOR SIGNAGE, SGS SIGNS DEAL WITH BIOCODE TO COMBAT BRAND FRAUD
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Issue no. 18 (April 01, 2002)
CONSIGNIA CONSIDERS BRAND U-TURN, VODAFONE AND ORANGE CLASH OVER 3G, VERIZON SEEKS AN IMAGE OF PROGRESS
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Issue no. 17 (March 25, 2002)
MORGAN STANLEY TAG TO HAVE FAMILIAR RING, INTERBRAND AND JHP REBRAND WAITROSE, YSL ACCUSES M&S OF CASHING IN ON BRAND NAME
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Issue no. 16 (March 18, 2002)
KPMG CONSULTING TO CHANGE NAME, LORD GROUP WINS HIP, MY CELL PHONE, MYSELF: FIRMS GO FOR IMAGE-BUILDING
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Issue no. 15 (March 11, 2002)
PUBLICIS PURCHASES BCOM3, ABB (I) TO GET GLOBAL BRAND IMAGE, COURT TV RE-BRANDING ITSELF
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Issue no. 14 (March 04, 2002)
COSMOPOLITAN BRAND MOVES INTO LEISURE, FUTUREBRAND TO RESHUFFLE GROUP, BRAND LEGAL FIGHT WON'T STOP NEW SWISS AIRLINE
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Issue no. 13 (February 25, 2002)
PLEASE PASS THE SMELLING SALTS, CHRYSLER BRAND TEES UP GOLF PACKAGES FOR CONCORDE LIMITED AND 300M, KMART TO UNVEIL NEW CORPORATE BRANDING ADVERTISING CAMPAIGN
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Issue no. 12 (February 11, 2002)
SHELL PUTTING $500 MILLION INTO REBRANDING EFFORT, GOLD MEDAL FOR BRAND AWARENESS, EMI NAME TO DISAPPEAR AS RECORD LABEL IMPRINT
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Issue no. 11 (February 04, 2002)
NEW SWISS AIRLINE OPTS FOR 'SWISS' BRANDING, JACK MORTON REVS UP FOR VW LAUNCH, ON HIS WATCH
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Issue no. 10 (January 28, 2002)
ENTERPRISE IG REPORTS FALL IN NAME CHANGES, PLASTIC BRICKS LAY FOUNDATIONS OF EMPIRE, TOI IHO
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Issue no. 9 (January 21, 2002)
ACCENTURE NOW A CLEAR WINNER WITHOUT ANDERSEN NAME, DUNKIN' DONUTS ROLLS OUT NEW I.D., PORSCHE GOES SOCCER MOM
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Issue no. 8 (January 14, 2002)
NAME THAT WORM - HOW COMPUTER VIRUSES GET THEIR NAMES, COULD DIAMONDS BE NOKIA'S BEST FRIEND?, ACID ADVICE PROMPTED BY ST NICOLAS VERSUS HARRODS
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Issue no. 7 (December 17, 2001)
VISIONS OF A BRAND-NAME OFFICE EMPIRE, COKE BUILDING MARKETING, AD DIGITAL ARCHIVE, LEGO PICKS RAINEY KELLY FOR £60M GLOBAL BUSINESS
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Issue no. 6 (December 03, 2001)
CA INTRODUCES NEW BRANDS, REEBOK SIGNS LIFETIME SPORTS SPONSORSHIP, ENTERPRISE CREATES BRAND EXPERIENCE
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Issue no. 5 (November 26, 2001)
A NAME CHANGE AT PHILIP MORRIS, WELCOME BACK, HARPER’S BAZAAR, VOLKSWAGEN ANNOUNCES REORGANIZATION
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Issue no. 4 (November 19, 2001)
GLAXO ENDS OGILVY RELATIONSHIP, M&S TO BOOST ROLL OUT OF PER UNA, CINGULAR TWIST: DON'T USE OUR PRODUCT
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Issue no. 3 (November 12, 2001)
COMPANIES WILL FOCUS ON BRANDING IN 2002, BOOTS HAILS BRAND REPOSITIONING FOR STRONG HALF-YEAR RESULTS, STUDY INDICATES MARKETERS CAN'T GAUGE CONSUMER NEEDS
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Issue no. 2 (November 05, 2001)
LEXUS TAPS SIEGELGALE FOR BRANDING PROJECT, VA LINUX PROPOSES NAME CHANGE, MCDONALD'S MARKETING PLANS
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Issue no. 1 (October 22, 2001)
BMWFILMS.COM - BEST EXCUSE FOR BROADBAND AT WIRED MAGAZINE 2001 RAVE AWARDS, WSF: A NEWCOMER TO THE BRANDING GAME, HAVAS ACQUIRES CIRCLE
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