LEXUS BRAND TO COME HOME Cars to hit Japanese showrooms in 2005. CROCODILE TEARS END LOGO FIGHT Two of the world's largest crocodiles have called a truce in an historic battle that's lasted nearly a quarter of a century. LEIPZIG 2012 OFFICIALLY UNVEILS NEW LOGO Leipzig's new logo in its bid for the 2012 Summer Olympic Games was officially unveiled Wednesday at the city's central station. *************************************************** CASE STUDY ***************************************************
SELLING THE SOFT AND FIZZY STUFF Interview: Rita Clifton, chairman, Interbrand *************************************************** OPINIONS ***************************************************
BRAND YOUR SOUL, IT'LL FETCH A HIGHER PRICE As brands attempt to respond to critics by refashioning themselves as caring, cuddly and ethical as well as radical, unique and individual, people are being encouraged to package and market themselves as brands to achieve success in both relationships and careers. TOP OF MIND: OPENING THE DOORS TO 'CAUSE BRANDING' Marketing is no longer the dirty word it once was in the nonprofit world. BRAND IS THE BEST GROWTH STRATEGY Brand is the best growth strategy because brand is the only stand-out strategy directed at the people who matter, the people who work for you and those who buy from you. *************************************************** CHARACTER ***************************************************
BRADBURY THOMPSON One of the most talented designers America has produced, Bradbury Thompson (1911-1985) was sometimes called the father of modern magazine design, having worked as art director of Mademoiselle, design director of Art News and Art News Annual, and designer of Westvaco Inspirations.
