PEPSI CONFIRMS NEW TAG, MARKETING PUSH Pepsi confirmed Wednesday that its new tagline will be "Pepsi. It's the cola."
ICY STAND-OFF IN WHISKY ROW What's in a name? Plenty, if it's the name of a Scotch whisky. OMAHA LEADERS PAINT THE TOWN RED WITH NEW LOGO "O!" in red spray paint was painted on sidewalks at major street intersections Friday.
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TIRESIAS The Royal National Institute for the Blind (RNIB) has designed a new font, called Tiresias, which is tailor-made for use on screen. protected=6048&email protected=D_IVPubTDclx3WnGVO4ANb&email protected=3748
OWNERS AND BROKERS SEEK BRAND-NAME RECOGNITION Landlords and brokerage companies are increasingly using tools that range from advertising and graphics to staff uniforms to establish themselves as brands. Free registration required.
UNORTHODOX BRAND ALLIANCES Brand combinations are indeed often surprising. THE ULTIMATE INTANGIBLE: MEASURING AND MANAGING BRANDS AS STRATEGIC ASSETS Today, there is a general appreciation of the power of brands. Many businesses, however, lack a precise understanding of how to measure the value of their brands or how to maximize the potential of their brands to contribute to profitable growth. *************************************************** CHARACTER ***************************************************
LADISLAV SUTNAR The Czech-born Ladislav Sutnar (1897-1976) formulated the essentials of information design and thus laid the grounds of modern visual communication in marketing and advertising.
