UK TORIES TO REBRAND The Conservative party has appointed O2 marketing chief Will Harris to help rebrand the party under new leader Michael Howard. CO-OP REBRANDS, REPOSITIONS IMAX GLOBALLY CO-OP completed a full brand audit for entertainment technology company IMAX, which owns more than 230 large-format theaters in 34 countries. LAMBRETTA STIRS CONTROVERSY OVER USE OF AIR FORCE LOGO The use of a Royal Air Force (RAF) logo by fashion retailer Lambretta has stirred up copyright controversy. *************************************************** CASE STUDY ***************************************************
THE AD AGE MARKETING 50, 2003 The Top Brand Success Stories of the Year *************************************************** OPINIONS ***************************************************
WHEN NATIONS NEED A LITTLE MARKETING Simon Anholt, a British branding expert, spent a career developing international campaigns for Coca-Cola and Nestlé. Now he is trying to put his image-making skills to work for a very different kind of client: countries with struggling economies. Free registration required.
CELEBRITY BRANDING Savvy celebrities are borrowing tips from the corporate world to raise their profile -- and, in some cases, millions of dollars. GUARANTEED TO SHRINK WRINKLE AND FADE Chapter One of a book that gives an inside view of the key events that led Levi Strauss & Company to become one of a select group of elite global brands, and the reasons it has fallen from that pinnacle, heading to possible brand oblivion. *************************************************** CHARACTER ***************************************************
RUSSEL WRIGHT Said to have beat Martha Stewart by 50 years, Russel Wright (1904-1976) revolutionized the American home through his industrial and furniture designs.
