RECORD LABEL DROPS MURDER, KEEPS INC. The hip-hop record label Murder Inc.is dropping murder from its name. STRONG THEME VITAL IN CAPITAL BRANDING The City of Edinburgh Council is seeking a branding consultant to research and design a new marketing image for the capital - in an attempt to mirror the success of the "Glasgow's Miles Better" campaign. DIGITAL LOGO TO DISAPPEAR FOREVER Digital Globalsoft is believed to be the last surviving example of the logo from Digital Equipment Corporation. *************************************************** CASE STUDY ***************************************************
BANYAN TREE GROUP Tropical gardens with no air-conditioning, and spa therapists walking around barefooted. *************************************************** OPINIONS ***************************************************
PROPHET'S LIST OF 2003 BRANDING HITS TOPPED BY APPLE ON DIGITAL The insightful brand strategy behind the iPod, iTunes and the iTunes Music Store wins Apple kudos for one of the clear brand hits of 2003, according to Prophet. PRODUCTS THAT RISE ABOVE THEIR CORPORATE BRANDS After so much focus on the drugs themselves, pharma manufacturers should now worry about their own corporate image. EBAY'S BRAND BAROMETER eBay can be a brand barometer as well. Whether a company sells designer jeans or office supplies, it can see how well its products are selling on eBay, what the prices are, how they're described and what types of people or companies are selling them. *************************************************** CHARACTER ***************************************************
NORMAN ROCKWELL Throughout an illustrious art career that spanned 66 years, Norman Rockwell (1894-1978) created in excess of 300 covers for the Saturday Evening Post. Such intimate views of small-town America defined the consciousness of a generation and have made his work the very essence of Americana.
