'NEW LABOUR' TAG DROPPED FROM MEMBERSHIP CARDS Nine years after Tony Blair transformed his party's image by inventing "New Labour", the wonder prefix has finally been dumped from all new membership cards. COSSETTE BUYS U.K.-BASED IDENTICA U.K.-based total branding specialist Identica to join Quebec-based Cossette Communication Group. CONSUMERS 'SNUB UNHEALTHY BRANDS' Leading brands in so-called unhealthy foods have suffered a dip in sales. *************************************************** CASE STUDY ***************************************************
FUSION BRANDING - ADAPTING TO NEW BRAND TACTICS The merits of a book on consumer needs and the emerging demand economy. *************************************************** OPINIONS ***************************************************
INDIA Branding of India can allow it to move up the value chain. RE-BRANDING WORKS FOR O2 THE OPERATOR FORMERLY known as BT Cellnet, O2--claims that its image makeover is working wonders in attracting online customers. STATELY SLOGANS Officials say Oregon's branding campaign shouldn't be judged solely on "We Love Dreamers". *************************************************** CHARACTER ***************************************************
ED BENGUIAT Ephraim Edward Benguiat (1927-) is one of the biggest names in modern type design and calligraphy (think ITC and Photo-Lettering typefaces, and The New York Times' logo).
