BRANDS TO USE 'FREE' MUSIC TO LURE TEENS In the new year, some of the world's biggest brands will promote their products and services by doling out millions of free downloads through alliances with digital music services. MONSTER INTRODUCES NEW TAGLINE, REDESIGNS ICON Online job site Monster.com will launch a $125 million global market campaign as part of its 10-year anniversary. RED LOBSTER MAY CHANGE NEW TAGLINE Marketing Blamed for Recent Sales Skid LG ELECTRONICS LAUNCHES 2004 U.S. BRANDING EFFORT 'Life's Good' Advertising Campaign Gears Up for 2004 With Unveiling of Interactive LED Billboard in Times Square and A Sneak Peak at 2004 Product Innovations BEIJING OLYMPICS OFFER WORLD STAGE FOR CHINESE BRANDS The 2008 Beijing Olympics will offer a platform for many Chinese brand names to gain international recognition. P&G ANNOUNCES 20 BRAND TIE-IN WITH 'SURVIVOR' Deal Includes Advertising and Product Placement *************************************************** CASE STUDY ***************************************************
BARBIE 45 years old, and still on the scene. BEN & JERRY'S Ben & Jerry's is not exactly traditional, and that's true not only for its iconoclastic flavors of ice cream, including Cherry Garcia and Chunky Monkey, but also when it comes to building a Web site aimed at offering visitors a unique educational - and branding - experience. %20Best%20Practices.html *************************************************** OPINIONS ***************************************************
THE ARAB WORLD AND THE LOST ART OF PRODUCT BRANDING The region that sold the world Nasser now can't sell soap. A PSYCHOANALYSIS OF CORPORATE DOMAIN NAMES AND BRANDING A corporate name of any merged entity, at best, is really an outcry from the deep bottom of a corporation, all in search of attention and in pursuit of fame and glory. MCDONALD'S - ARE WE STILL LOVIN' IT? Have rumors of McDonald's demise been exaggerated? NOT-SO-PUBLIC RELATIONS How the drug industry is branding itself with bioethics. BEST NAMES, LOGOS OFTEN THE SIMPLEST If a company's name and logo are its fashion statement, a lot of businesses are parading around in plaid pants and loud ties. TOP END ALIGNMENT - HOW TO BUILD A GREAT BRAND FROM THE GROUND UP Align your vision, brands, and marketing communications to attain business leadership. *************************************************** CHARACTER ***************************************************
HERBERT MATTER With an affinity for modern, avant-garde and nonobjective art, Herbert Matter (1907-1984) won international acclaim for his prodigious contribution to the development of photography and design. LUCIAN BERNHARD A prolific designer not only of innovative posters but of trademarks, packaging, type, textiles, furniture, and interior design, Lucian Bernhard (1885-1972) was the inventor of the 'Sachplakat'.
