SCOTLAND YARD'S FASHION POLICE Scotland Yard could launch its own commercial clothing label to raise money for policing. BRAWNY REPLACES FIGURE ON PACKAGES For the past two years, the folks at Georgia-Pacific Corp. have researched, focus-group-tested and debated the first significant change of the lumberjack look-alike in his 29 years. ARCHITECTS OF COOL BRITANNIA SET THEIR SIGHTS ON SCOTLAND Do Scots need to get in touch with their emotions in order to thrive and compete in the modern economy? *************************************************** CASE STUDY ***************************************************
DODGE Brand Sense Marketing is "Grabbing Life By the Horns" for Dodge. *************************************************** OPINIONS ***************************************************
THE SCIENCE OF NAMING DRUGS (SORRY, 'Z' IS ALREADY TAKEN) It has often been noted that drug makers have favorite letters, and that they run the gamut from X to Z. Think Nexium, Clarinex, Celebrex, Xanax, Zyban and Zithromax. But why are these letters so popular? Free subscription required.
PLAYBOY BUNNY RUNNING LOW ON BATTERIES Confident his own healthy interests in matters of heterosexual activity were shared by at least enough American men to make a magazine that reflected these interests a reasonable commercial proposition, Hefner thought the rabbit the perfect symbol for the magazine he would come to call Playboy.
A PSYCHOANALYSIS OF CORPORATE DOMAIN NAMES AND BRANDING - PART II Naming for today's global e-commerce is very fragmented and every corporation is trying to cope with little or no guidance at all. *************************************************** CHARACTER ***************************************************
HORST JANSSEN A prodigious printmaker, etcher and illustrator, Horst Janssen (1929-1995) had a profound influence on the German graphic design in the second half of the twentieth century. %20Janssen/Horst%20Janssen_eng.htm
