LG ELECTRONICS UNVEILS U.S. BRANDING STRATEGY LG to Invest $300 Million Over Next Three Years to Build Brand in U.S. CHINA STEPS UP EFFORTS TO FORGE WORLD NAME BRANDS Lenovo Group Limited has invested tremendously in switching its two-decade-old English brand name "Legend" into the current "Lenovo". FERRARIS TO SPORT NEW LOGO FOR 50TH ANNIVERSARY All Ferraris sold in the United States this year will come with a special logo celebrating the company's 50-year presence in the country. *************************************************** CASE STUDY ***************************************************
MCGILL UNIVERSITY In 1896, years before the first public relations manifesto was published, the principal at McGill University showed great foresight: Sir William Peterson told members of the board of governors that McGill should develop a communications plan to reach out to alumni. *************************************************** OPINIONS ***************************************************
THE NAME GAME Do your homework and look before you label, advises one entrepreneur who learned his lesson (almost) too late TRAVELOCITY'S ADS: WHAT'S IN A NAME? OR A GNOME? Online reservations company Travelocity hopes a kidnapped gnome will help it capture market share. NEW PRODUCTS SELL WELL BY DESIGN Start-ups and established firms are finding that a strong product design is integral to success, not just something that makes them look hip. *************************************************** CHARACTER ***************************************************
JOHN BASKERVILLE Breaking one tradition and starting another, John Baskerville (1706-1775) was a major figure in the history of English typography.
