FBI LOGO TO GRACE MUSIC CDS The US music industry has won permission to include the agency's logo in CD packaging as a warning against unauthorized copying, Free registration required.
HIGHLAND WEAR BRAND TO BE LAUNCHED The world's first Highland wear brand is set to be launched later this Spring, the firm behind the launch said today. NEW ZEALAND ARMY'S NEW $24,000 LOGO UNDER FIRE The change came after research indicated the old badge and slogan were not doing enough to reinforce its messages. *************************************************** CASE STUDY ***************************************************
TILLAMOOK Heavy-hitting cheese maker goes to bat for a name that tens of thousands simply call "home" *************************************************** OPINIONS ***************************************************
DELIVERING THE TRUTH THROUGH PR Telling the truth has become the starting point for successful branding campaigns because products that do not live up to their marketing claims end up in the dustbin. THE PHANTASMAGORIA FACTORY In two decades of wild theatricality, Cirque du Soleil has never had a flop. Credit the talented artists for the dazzling shows -- and shrewd business decisions for their sustained success. A GOOD NAME CAN BRING RICHES to get a good name takes a careful balancing act between art and science. *************************************************** CHARACTER ***************************************************
GENE FEDERICO Nicknamed "El Supremo", Gene Federico (1918-1999) has enriched the American graphic design vocabulary through typographic elegance and visual wit.
