METS CAN REGISTER LOGO IN ENGLAND In a case pitting the New York Mets against The Met Office -- Britain's meteorological service -- the British Patent Office ruled the major league team may register its logo. NEW FRAGRANCE BRAND BY BOMBAY SAPPHIRE The blue-bottled premium gin label is marketing a perfume based on the same mixture of spices as its famous spirit. THE BUSINESS OF BRAND Kellogg School marketing conference breaks attendance record; Leo Burnett CEO among keynotes. *************************************************** CASE STUDY ***************************************************
CLEMENT FAUGIER A recipe, design and product that hasn't changed in over one hundred years. *************************************************** OPINIONS ***************************************************
YOU CAN'T TAKE IT WITH YOU A top ad man has been banned from having his surname above his own door. Alex Benady asks: whose name is it anyway? MUSEUMS NOWADAYS The challenge for any museum is to find a way of combining content, building and experience to tell a coherent story. THE ROLE OF BRANDS IN B2B MARKETS Is your company overestimating the power of brands? Free Adobe Acrobat Reader required.
*************************************************** CHARACTER ***************************************************
DONALD DESKEY A pioneer in the US industrial design profession in the United States, Deskey (1894-1989) brought a new, modernist look to furniture and interiors, including that of Radio City Music Hall, as well as package designs for Procter & Gamble and Johnson & Johnson.
