SATURN IS BEING STEERED INTO THE GM FOLD To stay competitive, distinct brand identity yields to need for production flexibility. MIRAMAX SET TO BRAND THE MOTHER OF ALL DEALS Mother will provide advertising, marketing and branding consultation to Miramax and Dimension Films, starting with the upcoming release of Quentin Tarantino (news)'s "Kill Bill Vol. 2," M&S 'TO OPEN PER UNA STORES' Marks & Spencer is reportedly considering opening a separate chain of per una fashion stores in a bid to halt the recent slide in clothing sales. *************************************************** CASE STUDY ***************************************************
TREASURE ISLAND Updating a Las Vegas hotel's identity to TI. *************************************************** OPINIONS ***************************************************
BRAND NEW MUSIC Coca-Cola's launch of a download site last week could be the start of a revolution in music distribution. BRANDING FOR INTEGRITY - GOING BEYOND ETHICS A company’s integrity and its brand stand on common ground. Both are designed to earn the trust of stakeholders, and share important traits in service to this goal. !sglabranding.html NO BEND ON BRAND NAMES Big Corporations' Litigation Is Changing Trademark Philosophy. *************************************************** CHARACTER ***************************************************
THEO VAN DOESBURG By founding the De Stijl magazine, Theo van Doesburg (1883-1931, born Christian Emil Marie Küpper) influenced the Bauhaus and, through it, the development of modernist design.
