STET HELLAS RE-BRANDS FROM TELESTET TO TIM -- INDUCTS GLOBAL BRAND TO GREEK MARKET The company's re-branding to "TIM", is a joint strategic initiative between STET Hellas and Telecom Italia Mobile's (TIM). MARRIOTT OFFERS A SHOW AND HOTEL SESSION Marriott International drops the celebrities from its spots and takes a branding focus with a new campaign breaking this week. MARKETERS INCREASE BRANDED ENTERTAINMENT BUDGETS Acceptance of new ad methods gains. *************************************************** CASE STUDY ***************************************************
EASY... EasyJet founder Stelios Haji-Ioannou wants to flex his branding muscle. *************************************************** OPINIONS ***************************************************
A QUESTION OF TRUST Providing news is an increasingly competitive business, both in the UK and around the world. So public trust is a key commodity for any news organisation to cherish. How might the "BBC brand" be affected by the Hutton report? WHY BRAND WHEN POSITIONING WILL DO? What often goes wrong with marketing campaigns can be traced to a disconnect between branding and positioning. Too many VPs of marketing, their product managers and their CEOs pursue a branding campaign when it is positioning that is required. THE RIGHT APPAREL MIX: BRANDS VS. PRIVATE LABELS Many of the major retail chains are looking at private labels to replace lagging national brands in moderate and better classifications. *************************************************** CHARACTER ***************************************************
PT BARNUM A speaker, bestselling author, politician, showman, investor, entrepreneur and marketing genius, Phineas Taylor Barnum (1810-1891), is also seen by many as the father of advertising.
