BANK ONE B-TO-B BRAND NOT LIKELY TO SURVIVE LONG Analysts expect J.P. Morgan Chase's brand to prevail. DEMAND FOR 'SILENT' WATER A new line of designer water from a firm known for its distinctive blue and red bottles has proved a runaway success in its first year. LYCOS TO GET NEW LOOK The Lycos.com site plans to rebrand itself as a community of communities. *************************************************** CASE STUDY ***************************************************
CANADA There's a backlash to being too cool. *************************************************** OPINIONS ***************************************************
WHAT'S IN A NAME? PLENTY, IF IT'S DISNEY Comcast Corp.'s unsolicited bid to take over the Walt Disney Co. made branding experts -- and parents and children -- wonder what a new company might be called. AMERICA THE GREEDY: CHANGING WORLD PERCEPTION THROUGH CORPORATE BRANDING In a world awash in anti-American sentiment, however, American brands and their commercial communications have the power to affect real change. PUTTING THE BAG INTO BRANDING It is a brainless form of advertising for a label but many designer fashion labels don't fully exploit this item as a means to heighten their identity in the worldwide branding game. *************************************************** CHARACTER ***************************************************
SUSAN KARE Creator of the original Macintosh icons, Susan Kare (1954-) designed the trash cans and smiling computer faces that have forever changed the way we interact with our machines.
