UNITED AIRLINES UNVEILS NEW COLORS A more image-conscious United Airlines began displaying a new color scheme on its planes last week. AUSSIE BOOT BATTLE TAKES AN UGGLY TURN After international trade disputes about everything from plastic bags to shiitake mushrooms, could woolly boots be next? WENDY'S SET TO UNVEIL NEW BRAND SPOKESMAN 'Mr. Wendy' Debuts Two Years After Dave Thomas' Death. *************************************************** CASE STUDY ***************************************************
ARLA FOODS How the growth of a producers co-operative to become the largest dairy group in Europe required a values-driven culture and identity. *************************************************** OPINIONS ***************************************************
US HOMEBUILDERS EMBRACE BRANDING Seeking to brand their products the way toothpaste makers and cola companies have for years, an increasing number of home builders are selecting unusual names for their subdivisions. SURPRISED CHRYSLER RIDES V8'S WAVE OF POPULARITY In recent years automakers have had little success branding their engines with catchy names. Until the Hemi. PROPHET IDENTIFIES BRANDS TO WATCH IN 2004 Song and Ted, bids by Delta and United Airlines to stake out a piece of the low-cost travel market, rank at the top of Prophet's Brands to Watch in 2004. *************************************************** CHARACTER ***************************************************
FRANK LLOYD WRIGHT One of the greatest American architects, Frank Lloyd Wright (1867-1959) designed the Guggenheim Museum, the Price Tower and the Fallingwater buildings.
