COULD MARTHA STEWART'S GUILT FINISH HER BRAND TOO? Martha Stewart's guilty verdict Friday may have damaged the brand name of her household products beyond repair, even if her moniker is stripped off the labels and namesake company. BECKHAM GETS OWN LOGO IN NEW ADIDAS DEAL The logo was inspired by the free kicks of the English player - one of the trademarks of his game. TATAS SET TO UNLEASH GLOBAL BRANDING DRIVE The $11.2 billion Tata Group has selected some key foreign markets to introduce a brand building drive to give effect to the group’s vision of becoming a major global brand. *************************************************** CASE STUDY ***************************************************
PASSION Mel Gibson's film becomes textbook case of buzz promotion. *************************************************** OPINIONS ***************************************************
GLASGOW STYLE'S BETTER IN MAKEOVER A £1.5m revamp of the city’s image is to use its style-conscious citizens as its inspiration. CHAEBOL ADOPT GLOBAL BRANDING POLICY Korea has a long way to go before upgrading the brand value of the country itself and Korean companies. BRANDING AND THE INTERNATIONAL COMMUNITY Nation branding could promote a sense of the international community and prevent countries from following a course of realpolitik at the expense of global harmony. *************************************************** CHARACTER ***************************************************
ADRIAN FRUTIGER Contemporary Swiss graphic designer, typographer and type designer Adrian Frutiger (1928-) created the homonymous typeface, Frutiger, which has become a favorite typeface among design and advertising agencies for being equally successful in both text and display work.
