J.P. MORGAN CALLS IN BRANDING EXPERT J.P. Morgan Chase and Bank One have hired corporate brand consultant Lippincott Mercer to handle the firms' branding strategy when they officially tie the knot later this year. WHITE HOUSE ADVISER TO BE PROMOTED AS GLOBAL BRAND Rutledge retains PR firm for major media push. LIZ CLAIBORNE GUNS FOR MARTHA STEWART Sofas, love seats and armoires are joining sweaters, slacks and blouses under the Liz Claiborne brand, as the clothing designer guns for big-name rivals including Martha Stewart. *************************************************** CASE STUDY ***************************************************
THE CORPORATION: THE PATHOLOGICAL PURSUIT OF PROFIT AND POWER A crazed diagnosis of the corporation. *************************************************** OPINIONS ***************************************************
BRASIL! BRASIL! BRASIL! Graphic design in South America's colorful powerhouse. BRANDING LOST (AND FOUND) IN TRANSLATION In China, an ill-sounding brand name may cause marketing nightmares for multinational companies THE SOCIAL VALUE OF BRANDS The economic value of branding has been established but brands provide significant social value too. *************************************************** CHARACTER ***************************************************
WILL BURTIN With a strong background in typography and design, German-born Will Burtin (1909-1972) employed his genuis to visualize complex information and anticipated multimedia by thirty years.
