NEW BASF IDENTITY BASF's new corporate branding and identity signifies its goal and commitment to become even better by adding three strategic elements to its future strategy of success. BOEING UNIT SELECTS 141 WORLDWIDE FOR BRANDING WORK WPP Agency Will Oversee a New Global Initiative INTEL CHANGES PROCESSOR NAMING Intel announced a new way of naming its processors that takes the emphasis off clock speed. *************************************************** CASE STUDY ***************************************************
INNOCENT A plainspoken brand that can be 100 percent pure success. *************************************************** OPINIONS ***************************************************
THOROUGHLY MODERN MR. PEANUT After decades of presenting Mr. Peanut, its venerable brand character, as a dignified dandy, meant to be timeless in his appeal, Planters is giving him a far more contemporary persona intended to better connect with consumers. Free registration required.
LIMITED: HAS MARKETING PLOY LOST ITS MEANING? In today's marketing world, "limited edition" is getting a workout, thanks to limited edition appliances, cars, foods, cosmetics, clothing, accessories, decorative items and even fruit. THE NEW MARKET SEGMENTATION A 'segment' is now a group of 'purchases/consumptions' qualified by a certain context of purchasing or consuming a product plus a specific motivation. *************************************************** CHARACTER ***************************************************
FIRMIN DIDOT Born to an illustrious family of printers, publishers, typeface designers, inventors and intellectuals, Firmin Didot (1764-1836) designed the first modern roman typeface in 1784.
