BRAND BUZZ BREAKS OUT AS ITS OWN AGENCY Y&R shops fuses advertising media planning and creative work. SUPERBRANDS TO PRODUCE LIST OF CHINA'S TOP 100 BRANDS The Superbrands organization, an independent arbiter of branding, will publish its first edition of Chinese Superbrands. JAPANESE TRADING FIRMS BOOST BRANDING OF DOMESTIC GOODS Major trading companies have stepped up efforts to create and introduce new brands and designs for day-to-day products such as food and clothing. *************************************************** CASE STUDY ***************************************************
SOLAE DuPont wants to capitalize on the low-carbohydrate food kick and turn its soy proteins into the value-added ingredient no health-conscious consumer could live without. *************************************************** OPINIONS ***************************************************
BRAND YOUR CITY: A RECIPE FOR SUCCESS The most misunderstood and underutilized tool in the typical American city's toolbox for economic success is brand identity. VOLKSWAGEN AND POP CULTURE BRANDING How Volkswagen rebuilt its brand by giving drivers what they wanted. MY ROUND: SHOW ME THE LABEL Cognac is enjoying a revival thanks to help from an unlikely source. But how long before the wind of fashion shifts again? *************************************************** CHARACTER ***************************************************
GILBERT ROHDE Pioneering modularity and the use of Bakelite, Plexiglas and chrome, Gilbert Rohde (1894-1944) brought modernist principles to the design and manufacture of furniture for Herman Miller, Kroehler, Heywood-Wakefield and Troy Scrimshade.
