COKE NAMES NEW 'MID-CALORIE' COLA AS C2 Brand to launch in the US before July 4. ABSOLUT PUTS A NEW PREMIUM ON VODKA Trying to regain its share of top-shelf sales, Absolut Spirits introduces Level, a high-priced vodka to compete with Grey Goose. STRATEGY TO BRAND KENYA IS LAUNCHED A national conference is expected to fashion out a plan for packaging Kenya as a brand, and projecting it to the world. *************************************************** CASE STUDY ***************************************************
HEYAH A Polish telecom sees plus in new idea brand. *************************************************** OPINIONS ***************************************************
TEN MOST COMMON SHORTCOMINGS IN BRAND IMPLEMENTATION Today, it's widely recognized that brands are the key assets for creating value in most companies. But while CEOs and Directors may realize the importance of brands, are their companies really managing the brand assets properly? ASIANS COMING OUT WITH THEIR OWN BRANDS Asia's big industrialised economies, Japan and South Korea, have long built brands known around the world. Now businesses in other parts of Asia are trying to catch up. MANAGING BRANDS IN THE REALM OF DYNAMIC PRICING Dynamic Pricing creates a Moment of Truth - that exchange between customer and brand that significantly impacts the customer's decision to leave or deepen his/her relationship with the brand. Free Adobe Acrobat Reader required.
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HERCULE POIROT An Agatha Christie's brainchild and the only fictional character to receive an obituary on the front page of The New York Times, Poirot (1864?-1974) is a brilliant Belgian presence in a world of British personal brands such as Sherlock Holmes and James Bond.
