CAP GEMINI ERNST & YOUNG REBRANDS IT services giant changes name to Capgemini. FAUX WEBCAM BECOMES REAL ONLINE BRANDING SUCCESS An odd little website starring a man in a chicken suit was created to raise the hipness quotient of the Burger King chain. PLAN TO BRAND AUSTRALIA Everything from a bottle of fine wine to prominent athletes and teams would become official ambassadors for Australia under a plan to develop a national "brand council". *************************************************** CASE STUDY ***************************************************
CATERPILLAR A brand big, strong and yellow that came to mean more than big powerful machines. *************************************************** OPINIONS ***************************************************
DESIGNING THE SELF-CRITIQUE One of the hardest tasks in the creative field is to distance yourself enough from your work to be able to judge it objectively. CORPORATE CULTURE CLASH: ELITISM, POPULARITY AND ROCK 'N' ROLL Nothing is more contentious among pop-culture critics than the role of corporations in the dissemination of that culture. Free registration required.
DESIGN: AN UNDER-LEVERAGED BUSINESS TOOL Ways design can help companies cut costs and use their marketing budgets more efficiently. Free Adobe Acrobat Reader required.
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MEHEMED FEHMY AGHA A creative pioneer in mid-twentieth century America, the Ukraine-born Dr. Mehemed Fehmy Agha (1896-1978) changed the nature of magazine design and redefined the role of designer and art director.
