TBS TO HAVE NEW LOOK, NEW LOGO AND NEW TAG LINE Turner Broadcasting System, Inc's TBS will have a new look, a new logo and new tag line - "tbs very funny". VW WANTS TO ADD 'SENSUALITY' Volkswagen's new design chief wants to add more curves and emotion to the automaker's famously functional German designs. ABBEY CHIEFS UNDER FIRE OVER THE BANK'S CONTROVERSIAL REBRANDING Abbey came under attack for last year's £11m rebranding, which saw it shorten its brand name from Abbey National and pledge to "turn banking upside down". *************************************************** CASE STUDY ***************************************************
ALDI Secretive. Powerful. How far can Germany's Aldi go? *************************************************** OPINIONS ***************************************************
MARKETING FOR PROFESSIONAL SERVICE FIRMS: WHAT YOU NEED TO KNOW Here’s a dirty little secret: Your marketing design firm thinks you’re duller than dirt. And, chances are, you don’t like them much either. WHAT'S IN A CODE NAME? Some software products are the subject of such intense media scrutiny that their code names take on a momentum of their own. CAN DISNEY BUILD A BETTER MICKEY MOUSE? At a time when the company is already facing an almost cartoonishly daunting litany of travails Mickey's appeal is apparently starting to slip. Free registration required.
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GERARD UNGER Gerard Unger (1942-) is a quietly ambitious typeface designer whose fonts have achieved a popularity and ubiquity that few superstar designers can equal.
