Robert, why not simply express your desired title at the top of the resume?
Perhaps "Job objective: Brand Consultant."

Tony Spaeth

----- Original Message -----
From: "Stefan Liute" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Thursday, April 01, 2004 11:41 AM
Subject: RE: [WIREALITY] Best ways to move from a design position to a
strategic/branding position

> Robert:
>
>
>
>
> I'm curious as what you all would recommend for someone who
>
> seeks to move
>
> from a design-centered position (with some input on branding visual
>
> strategy) to a more overall brand strategy position. One
>
> recommendation
>
> so far has been that of moving into and AE role with a design firm or
>
> branding firm. I'm not sure how comfortable I am with being
>
> in sales and
>
> I so love the creative side of the business. Hope this isn't
>
> considered
>
> off-topic. If it is, my apologies.
>
> It's not off-topic at all - it's a matter of professional orientation.
There must be strategy-focused jobs in design/branding firms,
> particularly the larger ones. I have one such job and we're comparatively
small and young when put next to all the big names out
> there :)
>
> So I think you should look for a strategy (not account) job, and look
beyond the job title: 'strategy' often isn't there.
>
>
> Cheers,
>
> Stefan Liute
> Strategy Director
> GRAPEFRUIT DESIGN
>
>
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