Dear all,

An initiative Grapefruit Design had last year has just come to fruition: Wally Olins' short but instructive New Guide to Identity
has just been published in Romania and I am its humble translator :)

It is the first of Mr. Olins' books to be translated in Romanian and I surely hope it's not the last - identity is in dire need of a
higher, clearer profile in this part of the world and I believe this can be achieved through better education.

The book is to be launched this Friday, April 23rd, in Bucharest and everyone (I mean everyone, not only Romanians on Wireality) is
invited: 5PM, at Carturesti.

Yours,

Stefan Liute
Strategy Director
GRAPEFRUIT DESIGN

Dear Stefan Liute,

Great news for us all (I think).
Maybe some clients will understand the difference between identity
and "just a logo" as some are requesting.

Can you tell us more about the book? (publisher, price, how to get it?)
Is it going to sell in book shops all over the country?
Can we get it from you (Grapefruit)?

Thanks,

Florin Florea | RéeL

----- Original Message -----
From: "Stefan Liute" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Tuesday, April 20, 2004 8:17 PM
Subject: [WIREALITY] The New Guide to Identity in Romanian

> Dear all,
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
Wally Olins' short but instructive New Guide to Identity
> has just been published in Romania and I am its humble translator :)
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
surely hope it's not the last - identity is in dire need of a
> higher, clearer profile in this part of the world and I believe this can
be achieved through better education.
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
everyone (I mean everyone, not only Romanians on Wireality) is
> invited: 5PM, at Carturesti.
>
>
> Yours,
>
> Stefan Liute
> Strategy Director
> GRAPEFRUIT DESIGN
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

> Maybe some clients will understand the difference between identity
> and "just a logo" as some are requesting.

Hallelujah, brother! :)

> Can you tell us more about the book? (publisher, price, how
> to get it?)
> Is it going to sell in book shops all over the country?
> Can we get it from you (Grapefruit)?

The book is published by Comunicare.ro (www.editura.comunicare.ro) - simply ask them and they'll tell you where to find it. I have
no idea about the price - the book has just got off the press today. I guess I'll know on Friday.

Best,

Stefan Liute
Strategy Director
GRAPEFRUIT DESIGN

Buna Stefan!

Felicitari pentru realizarea ta.As dori sa stiu care este pretul acestei
carti si cum pot intra in posesia ei (sunt din Constanta si nu pot la
lansarea volumului in Bucuresti).

Cu respect,
Stefan Prica
Internet Service

----- Original Message -----
From: "Stefan Liute" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Tuesday, April 20, 2004 8:17 PM
Subject: [WIREALITY] The New Guide to Identity in Romanian

> Dear all,
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
Wally Olins' short but instructive New Guide to Identity
> has just been published in Romania and I am its humble translator :)
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
surely hope it's not the last - identity is in dire need of a
> higher, clearer profile in this part of the world and I believe this can
be achieved through better education.
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
everyone (I mean everyone, not only Romanians on Wireality) is
> invited: 5PM, at Carturesti.
>
>
> Yours,
>
> Stefan Liute
> Strategy Director
> GRAPEFRUIT DESIGN
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

Sorry for the romanian!

I tought the message will go to Stefan Liute.

Sorry again.

Stefan Prica

----- Original Message -----
From: "Stefan Prica - Internet Service" <email protected>
To: "List: Wireality" <email protected>
Sent: Wednesday, April 21, 2004 10:07 AM
Subject: Re: [WIREALITY] The New Guide to Identity in Romanian

> Buna Stefan!
>
> Felicitari pentru realizarea ta.As dori sa stiu care este pretul acestei
> carti si cum pot intra in posesia ei (sunt din Constanta si nu pot la
> lansarea volumului in Bucuresti).
>
> Cu respect,
> Stefan Prica
> Internet Service
>
> ----- Original Message -----
> From: "Stefan Liute" <email protected>
> To: "'List: Wireality'" <email protected>
> Sent: Tuesday, April 20, 2004 8:17 PM
> Subject: [WIREALITY] The New Guide to Identity in Romanian
>
>
>
> Dear all,
>
>
>
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
> Wally Olins' short but instructive New Guide to Identity
>
> has just been published in Romania and I am its humble translator :)
>
>
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
> surely hope it's not the last - identity is in dire need of a
>
> higher, clearer profile in this part of the world and I believe this can
> be achieved through better education.
>
>
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
> everyone (I mean everyone, not only Romanians on Wireality) is
>
> invited: 5PM, at Carturesti.
>
>
>
>
>
> Yours,
>
>
>
> Stefan Liute
>
> Strategy Director
>
> GRAPEFRUIT DESIGN
>
>
>
>
>
> ---------------------------------------------------------------------
>
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
>
> Alternatively, e-mail: email protected
>
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

Congratulations Stefan !
Wally Olins, you say :)
It's really great that a book like that is translated in Romanian and
greater that is translated by a man such as yourself.
I hope i can be in Bucharest on Friday.
P.S. Can you give us directions on how to get to Carturesti? Thanks.
............................................................
Cristian Rus - iDesign Romania

Anyone know where Carturesti is located ?!
Please tell the address in details ...

Thank you,

B. original !

----- Original Message -----
From: "Stefan Liute" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Tuesday, April 20, 2004 8:17 PM
Subject: [WIREALITY] The New Guide to Identity in Romanian

> Dear all,
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
Wally Olins' short but instructive New Guide to Identity
> has just been published in Romania and I am its humble translator :)
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
surely hope it's not the last - identity is in dire need of a
> higher, clearer profile in this part of the world and I believe this can
be achieved through better education.
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
everyone (I mean everyone, not only Romanians on Wireality) is
> invited: 5PM, at Carturesti.
>
>
> Yours,
>
> Stefan Liute
> Strategy Director
> GRAPEFRUIT DESIGN
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>

It's on Magheru Blvd, near Patria cinema hall.

It's the newest book&music store in town, and a very good one too.

Sandra

----- Original Message -----
From: <email protected>
To: "List: Wireality" <email protected>
Sent: Wednesday, April 21, 2004 10:47 AM
Subject: Re: [WIREALITY] The New Guide to Identity in Romanian

> Anyone know where Carturesti is located ?!
> Please tell the address in details ...
>
> Thank you,
>
> B. original !
>
>
> ----- Original Message -----
> From: "Stefan Liute" <email protected>
> To: "'List: Wireality'" <email protected>
> Sent: Tuesday, April 20, 2004 8:17 PM
> Subject: [WIREALITY] The New Guide to Identity in Romanian
>
>
>
> Dear all,
>
>
>
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
> Wally Olins' short but instructive New Guide to Identity
>
> has just been published in Romania and I am its humble translator :)
>
>
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
> surely hope it's not the last - identity is in dire need of a
>
> higher, clearer profile in this part of the world and I believe this can
> be achieved through better education.
>
>
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
> everyone (I mean everyone, not only Romanians on Wireality) is
>
> invited: 5PM, at Carturesti.
>
>
>
>
>
> Yours,
>
>
>
> Stefan Liute
>
> Strategy Director
>
> GRAPEFRUIT DESIGN
>
>
>
>
>
> ---------------------------------------------------------------------
>
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
>
> Alternatively, e-mail: email protected
>
> For additional commands, e-mail: email protected
>
>
>
>
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected

for all:
Libraria Carturesti:
strada Pictor Verona nr. 13
(pe linga Cinematograful Patria)

r.

----- Original Message -----
From: <email protected>
To: "List: Wireality" <email protected>
Sent: Wednesday, April 21, 2004 10:47 AM
Subject: Re: [WIREALITY] The New Guide to Identity in Romanian

> Anyone know where Carturesti is located ?!
> Please tell the address in details ...
>
> Thank you,
>
> B. original !

Hi everybody!

Congrats to Stefan Liute for this event! I can't wait to be there at the
launch.

I know I haven't been very talkative on this forum, but I really follow with
great interest everything that is discussed here.

Now I think this event will also give us (even to the 'silent' members of
Wireality) the chance to put some faces to some e-mail addresses. That would
be so great.

Should we wear some Wireality badges at the event ? Just to make sure...
(kidding ;-)

See ya!

Monica Botez
Communications Officer
UNDP Romania

-----Original Message-----
From: Stefan Liute [ mailto:email protected]
Sent: Tuesday, April 20, 2004 9:15 PM
To: 'List: Wireality'
Subject: RE: [WIREALITY] The New Guide to Identity in Romanian

> Maybe some clients will understand the difference between identity
> and "just a logo" as some are requesting.

Hallelujah, brother! :)

> Can you tell us more about the book? (publisher, price, how
> to get it?)
> Is it going to sell in book shops all over the country?
> Can we get it from you (Grapefruit)?

The book is published by Comunicare.ro (www.editura.comunicare.ro) - simply
ask them and they'll tell you where to find it. I have
no idea about the price - the book has just got off the press today. I guess
I'll know on Friday.

Best,

Stefan Liute
Strategy Director
GRAPEFRUIT DESIGN

---------------------------------------------------------------------
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Alternatively, e-mail: email protected
For additional commands, e-mail: email protected

Congratulation Stefan,
>From your friends in Israel.

Oren.
http://www.kitsh.co.il

----- Original Message -----
From: "Stefan Liute" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Tuesday, April 20, 2004 7:17 PM
Subject: [WIREALITY] The New Guide to Identity in Romanian

> Dear all,
>
>
> An initiative Grapefruit Design had last year has just come to fruition:
Wally Olins' short but instructive New Guide to Identity
> has just been published in Romania and I am its humble translator :)
>
> It is the first of Mr. Olins' books to be translated in Romanian and I
surely hope it's not the last - identity is in dire need of a
> higher, clearer profile in this part of the world and I believe this can
be achieved through better education.
>
> The book is to be launched this Friday, April 23rd, in Bucharest and
everyone (I mean everyone, not only Romanians on Wireality) is
> invited: 5PM, at Carturesti.
>
>
> Yours,
>
> Stefan Liute
> Strategy Director
> GRAPEFRUIT DESIGN
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>

Not a bad idea, Monica.

For people coming to the event, you have a badge template here (PDF form):
www.wireality.com/badge.pdf

Just fill in the first and last name, and print them out.

Best,

Marius Ursache
Chief Creative Officer
GRAPEFRUIT DESIGN

> Should we wear some Wireality badges at the event ? Just to
> make sure...
>
> Monica Botez
> Communications Officer
> UNDP Romania

hi,
how do we get a copy of your book in Australia- well done - we at MOTUS
would really like to purchase one...

regards
M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

On 21/4/04 5:07 PM, "Stefan Prica - Internet Service"
<email protected> wrote:

> Buna Stefan!
>
> Felicitari pentru realizarea ta.As dori sa stiu care este pretul acestei
> carti si cum pot intra in posesia ei (sunt din Constanta si nu pot la
> lansarea volumului in Bucuresti).
>
> Cu respect,
> Stefan Prica
> Internet Service
>
> ----- Original Message -----
> From: "Stefan Liute" <email protected>
> To: "'List: Wireality'" <email protected>
> Sent: Tuesday, April 20, 2004 8:17 PM
> Subject: [WIREALITY] The New Guide to Identity in Romanian
>
>
>> Dear all,
>>
>>
>> An initiative Grapefruit Design had last year has just come to fruition:
> Wally Olins' short but instructive New Guide to Identity
>> has just been published in Romania and I am its humble translator :)
>>
>> It is the first of Mr. Olins' books to be translated in Romanian and I
> surely hope it's not the last - identity is in dire need of a
>> higher, clearer profile in this part of the world and I believe this can
> be achieved through better education.
>>
>> The book is to be launched this Friday, April 23rd, in Bucharest and
> everyone (I mean everyone, not only Romanians on Wireality) is
>> invited: 5PM, at Carturesti.
>>
>>
>> Yours,
>>
>> Stefan Liute
>> Strategy Director
>> GRAPEFRUIT DESIGN
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

--
M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

Congratulations Stefan!

More details about the book can be found here:
http://www.editura.comunicare.ro/sample.php?idcarte=918

The price is 486000 ROL (~12 Euro or 14 USD).
The site supports online shopping.

Victor