Wireality - Qantas/Jetstar

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Qantas/Jetstar
Started by miles newlyn on 01 Jun 2004

And Jetstar is such a lame name!

-----Original Message-----
From: Hamish Chadwick [ mailto:email protected]
Sent: 01 June 2004 01:06
To: email protected
Subject: [WIREALITY] Qantas/Jetstar

Hi all,

This is an interesting one and shows how important it is to do the
appropriate legal searches first (trademark databases etc).

Press Release:
http://www.jetstarairlines.com/pressrelease.html

Jetstar (Qantas):
http://www.jetstar.com.au/

cheers,

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
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Read opinions posted by:

	miles newlyn 01 Jun 2004
	miles newlyn 01 Jun 2004
	=?iso-8859-1?Q?Mikael_Kivel=E4?= 01 Jun 2004
	Tony Spaeth 01 Jun 2004
	Sofia Bergenstjerna 01 Jun 2004
	Morten Lund, BullGuard 01 Jun 2004
	Robert J Bennett 01 Jun 2004
	Stefan Liute 01 Jun 2004
	=?iso-8859-1?Q?Mikael_Kivel=E4?= 01 Jun 2004
	Morten Lund, BullGuard 01 Jun 2004
	Ben Jeffrey 01 Jun 2004

Qantas/Jetstar
Posted by miles newlyn on 01 Jun 2004

And if I were on the design board of Quantas when doing the Jetstar
identity, I'd have asked 'Aren't those the first two letters of the Jeep
logo?'

-----Original Message-----
From: Hamish Chadwick [ mailto:email protected]
Sent: 01 June 2004 01:06
To: email protected
Subject: [WIREALITY] Qantas/Jetstar

Hi all,

This is an interesting one and shows how important it is to do the
appropriate legal searches first (trademark databases etc).

Press Release:
http://www.jetstarairlines.com/pressrelease.html

Jetstar (Qantas):
http://www.jetstar.com.au/

cheers,

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
Visit our website to sign up: http://www.imagesubstation.com/

---
Incoming mail is certified Virus Free.
Checked by AVG anti-virus system ( http://www.grisoft.com).
Version: 6.0.670 / Virus Database: 432 - Release Date: 27/04/2004

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Qantas/Jetstar
Posted by miles newlyn on 01 Jun 2004

I like Ted.

-----Original Message-----
From: Stefan Liute [ mailto:email protected]
Sent: 01 June 2004 12:26
To: 'List: Wireality'
Subject: RE: [WIREALITY] Qantas/Jetstar

>
> And Jetstar is such a lame name!
> miles

Most big airlines launching low-cost offsprings seem to choose rather
poor names for the new brands. Does anyone else sense a
"low-cost - low-quality brand name" association here, or am I the only
one?

Stefan

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Qantas/Jetstar
Posted by =?iso-8859-1?Q?Mikael_Kivel=E4?= on 01 Jun 2004

fits much better to the image!

mikael

> Jetstar also happens to be a reggae music distributor here in England.
> Founded way before the cheap flights in 1978.

Qantas/Jetstar
Posted by Tony Spaeth on 01 Jun 2004

Yes on low-cost, and I named a "value" shoe company Footstar for the same
reason. Bought some stock, too. Unfortunately they are in Chapter 11
(bankruptcy), on account of questionable financial reporting.

But it's still a good company, and all things considered a good name too.
Logo by Nat Connacher; www.footstar.com

Did Navistar too, at Anspach Grossman Portugal. "Star" has always been
popular among namers, kind of a first-list default candidate.

Tony

----- Original Message -----
From: "Sofia Bergenstjerna" <email protected>
To: "'List: Wireality'" <email protected>
Sent: Tuesday, June 01, 2004 9:53 AM
Subject: RE: [WIREALITY] Qantas/Jetstar

> My guess is that they want to communicate low-cost in any way possible,
> even in the name...
>
>
> -----Original Message-----
> From: Stefan Liute [ mailto:email protected]
> Sent: den 1 juni 2004 13:26
> To: 'List: Wireality'
> Subject: RE: [WIREALITY] Qantas/Jetstar
>
>
>
>
> And Jetstar is such a lame name!
>
> miles
>
> Most big airlines launching low-cost offsprings seem to choose rather
> poor names for the new brands. Does anyone else sense a
> "low-cost - low-quality brand name" association here, or am I the only
> one?
>
> Stefan
>
>
> ---------------------------------------------------------------------
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>
>
>
>
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Qantas/Jetstar
Posted by Sofia Bergenstjerna on 01 Jun 2004

My guess is that they want to communicate low-cost in any way possible,
even in the name...

-----Original Message-----
From: Stefan Liute [ mailto:email protected]
Sent: den 1 juni 2004 13:26
To: 'List: Wireality'
Subject: RE: [WIREALITY] Qantas/Jetstar

>
> And Jetstar is such a lame name!
> miles

Stefan

Qantas/Jetstar
Posted by Morten Lund, BullGuard on 01 Jun 2004

I don't think I understand this debate - I was a graphical designer once
(I totally lost it now) - and after switching to the other side of the
table (starting companies) - I see that designers (Photoshop freaks) are
all about esthetics - and not signal power. EasyJet is the most ugly
cartoon cheap shit brand attitude - but the businesses kicking the ass's
of all the big MONOPOLY GOVERNMENTOWNED SHIT HEADS of Europe. Im loving
that - even though I have that logo, logotype, colors...

What do you guys think about the new blogger.com design ?
I think it the best usability matching the brand - and the new owner
(Google)...
<- Critics please ;)

Ps. I cant spell.
Pps. Im looking for FREELANCER

/morten lund +45 28 445 007
ceo & chairman | bullguard.com

> -----Original Message-----
> From: Mikael Kivelä [ mailto:email protected]
> Sent: Tuesday, June 01, 2004 5:50 PM
> To: List: Wireality
> Subject: Re: [WIREALITY] Qantas/Jetstar
>
>
> in my opinion jetstar is a name that tries really hard to
> sound cool, but fails it.
>
> mikael
>
>
>
> My guess is that they want to communicate low-cost in any way
>
> possible, even in the name...
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other
> preferences' to suspend receiving emails or leave Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

Qantas/Jetstar
Posted by Robert J Bennett on 01 Jun 2004

I disagree that designer are all about esthetics. Any designer who's
worth his salt will know that in order for a design to succeed in
communicating a message, one must know the target audience, the business
line and it's needs, the demo/psychographics of the audience and every
other possible detail about the brand and it's message. This is what
should drive design not just how something looks and feels. And most
designer's are know are responsbile, cognizant business people who realize
they play a vital role in the success of a business and aren't just there
for window dressing.

(and morten, if you don't care where your freelancers live, drop me an
e-mail)

Lead-Strategic Design / Deutsche Asset Management
1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543

"Morten Lund, BullGuard" <email protected>
06/01/04 12:24 PM
Please respond to "List: Wireality"

To: "'List: Wireality'" <email protected>
cc:
Subject: RE: [WIREALITY] Qantas/Jetstar

What do you guys think about the new blogger.com design ?
I think it the best usability matching the brand - and the new owner
(Google)...
<- Critics please ;)

Ps. I cant spell.
Pps. Im looking for FREELANCER

/morten lund +45 28 445 007
ceo & chairman | bullguard.com

Qantas/Jetstar
Posted by Stefan Liute on 01 Jun 2004

>
> And Jetstar is such a lame name!
> miles

Most big airlines launching low-cost offsprings seem to choose rather poor names for the new brands. Does anyone else sense a
"low-cost - low-quality brand name" association here, or am I the only one?

Stefan

Qantas/Jetstar
Posted by =?iso-8859-1?Q?Mikael_Kivel=E4?= on 01 Jun 2004

in my opinion jetstar is a name that tries really hard to sound cool, but
fails it.

mikael

> My guess is that they want to communicate low-cost in any way possible,
> even in the name...

Qantas/Jetstar
Posted by Morten Lund, BullGuard on 01 Jun 2004

Gr8. I love to fire up things like this ;)
You are working at DB.com - and wanna do freelance stuff ?

/morten lund +45 28 445 007
ceo & chairman | bullguard.com

> -----Original Message-----
> From: Robert J Bennett [ mailto:email protected]
> Sent: Tuesday, June 01, 2004 6:30 PM
> To: List: Wireality
> Subject: RE: [WIREALITY] Qantas/Jetstar
>
>
> I disagree that designer are all about esthetics. Any
> designer who's
> worth his salt will know that in order for a design to succeed in
> communicating a message, one must know the target audience,
> the business
> line and it's needs, the demo/psychographics of the audience
> and every
> other possible detail about the brand and it's message. This is what
> should drive design not just how something looks and feels.
> And most
> designer's are know are responsbile, cognizant business
> people who realize
> they play a vital role in the success of a business and
> aren't just there
> for window dressing.
>
> (and morten, if you don't care where your freelancers live,
> drop me an
> e-mail)
>
>
> r
>
>
> Lead-Strategic Design / Deutsche Asset Management
> 1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
> Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543
>
>
>
>
>
>
> "Morten Lund, BullGuard" <email protected>
> 06/01/04 12:24 PM
> Please respond to "List: Wireality"
>
> To: "'List: Wireality'" <email protected>
> cc:
> Subject: RE: [WIREALITY] Qantas/Jetstar
>
>
> I don't think I understand this debate - I was a graphical
> designer once (I totally lost it now) - and after switching
> to the other side of the table (starting companies) - I see
> that designers (Photoshop freaks) are all about esthetics -
> and not signal power. EasyJet is the most ugly cartoon cheap
> shit brand attitude - but the businesses kicking the ass's of
> all the big MONOPOLY GOVERNMENTOWNED SHIT HEADS of Europe. Im
> loving that - even though I have that logo, logotype, colors...
>
> What do you guys think about the new blogger.com design ?
> I think it the best usability matching the brand - and the
> new owner (Google)...
> <- Critics please ;)
>
> Ps. I cant spell.
> Pps. Im looking for FREELANCER
>
> /morten lund +45 28 445 007
> ceo & chairman | bullguard.com
>
>
>
>
> -----Original Message-----
>
> From: Mikael Kivelä [ mailto:email protected]
>
> Sent: Tuesday, June 01, 2004 5:50 PM
>
> To: List: Wireality
>
> Subject: Re: [WIREALITY] Qantas/Jetstar
>
>
>
>
>
> in my opinion jetstar is a name that tries really hard to
>
> sound cool, but fails it.
>
>
>
> mikael
>
>
>
>
>
>
> My guess is that they want to communicate low-cost in any way
>
>
> possible, even in the name...
>
>
>
>
>
>
> ---------------------------------------------------------------------
>
> To unsubscribe, log in to Wireality.com at:
>
> http://www.wireality.com/wire/login.wire
>
> then click on 'Other
>
> preferences' to suspend receiving emails or leave Wireality.
>
> Alternatively, e-mail: email protected
>
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails
> or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
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>

Qantas/Jetstar
Posted by Ben Jeffrey on 01 Jun 2004

Jetstar also happens to be a reggae music distributor here in England.

Founded way before the cheap flights in 1978.

http://www.jetstar.co.uk

sounds more appropriate to me.

Ben

>in my opinion jetstar is a name that tries really hard to sound cool, but
>fails it.
>
>mikael
>
>
>> My guess is that they want to communicate low-cost in any way possible,
>> even in the name...
>
>
>---------------------------------------------------------------------
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>wire/login.wire
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>Wireality.
>Alternatively, e-mail: email protected
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