Wireality - HR Trend

Wireality > Archive >

A list of links to individual replies, as well as the full text of each reply are available below the initial message.

HR Trend
Started by David Walker on 02 Jun 2004

Hey Folks,

I've been working with a few Human Resources Professionals in the last
couple of weeks, both independent contractors and also internal HR
departments at large corporate firms and have notices that they have
almost exclusively use Comic Sans for their emails and also Powerpoint
Slides (it's always Powerpoint!).

I presume they use this font to give the message that they are more
approachable personality (relaxed, casual, etc...) but I think it just
makes their emails and slides ugly, hard to read and gives them an image
of being unprofessional.

I'm curious whether this is something that get taught at school (How to
stand out from other people in your corporation 101), whether this a
global trend and also whether anyone has noticed a similar trend for
other professions.

thanks,

David Walker

EDAW GILLESPIES

Level 6, 171 George Street
Brisbane 4000
Tel: 07 3225 0100
Fax: 07 3225 0199

Read opinions posted by:

	adi radeanu 02 Jun 2004
	Hamish Chadwick 02 Jun 2004
	Celia Dymond 02 Jun 2004
	Hamish Chadwick 02 Jun 2004
	Celia Dymond 03 Jun 2004
	Robert J Bennett 03 Jun 2004
	Bogdana Butnar 03 Jun 2004
	miles newlyn 04 Jun 2004
	Robert J Bennett 04 Jun 2004

HR Trend
Posted by adi radeanu on 02 Jun 2004

Hello

You may want to check
http://bancomicsans.com/home.html... :)

And I think this is a problem, because a lot of my
student colleagues use this font in their projects...
and I'm sure that they don't want to say something
like "relax" and "casual"...

Adrian Radeanu

--- David Walker <email protected> wrote:
> Hey Folks,
>
> I've been working with a few Human Resources
> Professionals in the last
> couple of weeks, both independent contractors and
> also internal HR
> departments at large corporate firms and have
> notices that they have
> almost exclusively use Comic Sans for their emails
> and also Powerpoint
> Slides (it's always Powerpoint!).
>
> I presume they use this font to give the message
> that they are more
> approachable personality (relaxed, casual, etc...)
> but I think it just
> makes their emails and slides ugly, hard to read and
> gives them an image
> of being unprofessional.
>
> I'm curious whether this is something that get
> taught at school (How to
> stand out from other people in your corporation
> 101), whether this a
> global trend and also whether anyone has noticed a
> similar trend for
> other professions.
>
> thanks,
>
>
>
> David Walker
> Associate
> EDAW GILLESPIES
>
> Level 6, 171 George Street
> Brisbane 4000
> Tel: 07 3225 0100
> Fax: 07 3225 0199
>
>
---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend
> receiving emails or leave Wireality.
> Alternatively, e-mail:
> email protected
> For additional commands, e-mail:
> email protected
>

Do you Yahoo!?
Friends. Fun. Try the all-new Yahoo! Messenger.
http://messenger.yahoo.com/

HR Trend
Posted by Hamish Chadwick on 02 Jun 2004

David,

This has also been a concern of mine. I have had to counsel several
clients who are serial users of Comic Sans. (maybe it's a Brisbane
thing!) I think for people who are not from a design background, Comic
Sans is seen as the 'alternative' typeface, that's as you say, relaxed
and casual. Maybe its use is a reaction to the somewhat conservative
environments they work in?

cheers,
On 03/06/2004, at 8:21 AM, David Walker wrote:

> Hey Folks,
>
> I've been working with a few Human Resources Professionals in the last
> couple of weeks, both independent contractors and also internal HR
> departments at large corporate firms and have notices that they have
> almost exclusively use Comic Sans for their emails and also Powerpoint
> Slides (it's always Powerpoint!).
>
> I presume they use this font to give the message that they are more
> approachable personality (relaxed, casual, etc...) but I think it just
> makes their emails and slides ugly, hard to read and gives them an
> image
> of being unprofessional.
>
> I'm curious whether this is something that get taught at school (How to
> stand out from other people in your corporation 101), whether this a
> global trend and also whether anyone has noticed a similar trend for
> other professions.
>
> thanks,
>
>
>
> David Walker
> Associate
> EDAW GILLESPIES
>
> Level 6, 171 George Street
> Brisbane 4000
> Tel: 07 3225 0100
> Fax: 07 3225 0199
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
Visit our website to sign up: http://www.imagesubstation.com/

HR Trend
Posted by Celia Dymond on 02 Jun 2004

I like your theory but would suggest that comic styled faces problem aren't
just isolated to Brisbane, it's possibly a global corporate thing. And i'd
bet that it worse the the further north you travel - maybe its a climate
thing?

I also think it's got to do with the support staff the work with these
professionals, from my experience many a 'corporate identity programme' has
gone belly up because of those crafty devils.. 'the secretary with flair'.

cheers

On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected> wrote:

> David,
>
> This has also been a concern of mine. I have had to counsel several
> clients who are serial users of Comic Sans. (maybe it's a Brisbane
> thing!) I think for people who are not from a design background, Comic
> Sans is seen as the 'alternative' typeface, that's as you say, relaxed
> and casual. Maybe its use is a reaction to the somewhat conservative
> environments they work in?
>
> cheers,
> On 03/06/2004, at 8:21 AM, David Walker wrote:
>
>> Hey Folks,
>>
>> I've been working with a few Human Resources Professionals in the last
>> couple of weeks, both independent contractors and also internal HR
>> departments at large corporate firms and have notices that they have
>> almost exclusively use Comic Sans for their emails and also Powerpoint
>> Slides (it's always Powerpoint!).
>>
>> I presume they use this font to give the message that they are more
>> approachable personality (relaxed, casual, etc...) but I think it just
>> makes their emails and slides ugly, hard to read and gives them an
>> image
>> of being unprofessional.
>>
>> I'm curious whether this is something that get taught at school (How to
>> stand out from other people in your corporation 101), whether this a
>> global trend and also whether anyone has noticed a similar trend for
>> other professions.
>>
>> thanks,
>>
>>
>>
>> David Walker
>> Associate
>> EDAW GILLESPIES
>>
>> Level 6, 171 George Street
>> Brisbane 4000
>> Tel: 07 3225 0100
>> Fax: 07 3225 0199
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
>> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or leave
>> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>>
>>
>
>
> Hamish Chadwick
> Partner
>
> Image Substation
>
> Image Substation works with CEO¹s, Boards and communications
> departments to create purposeful and manageable identities.
>
> Call (+61 7) 3312 5588
> Fax (+61 7) 3312 4047
> Mobile 0419 729 011
>
> Free Newsletter Available.
> Visit our website to sign up: http://www.imagesubstation.com/
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

--
M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

HR Trend
Posted by Hamish Chadwick on 02 Jun 2004

I agree, a company I was working with had to carefully educate/manage
their 'secretary with flair' who couldn't believe they made a rule not
to use Microsoft Clipart in marketing/email promotions.
On 03/06/2004, at 2:41 PM, Celia Dymond wrote:

> I like your theory but would suggest that comic styled faces problem
> aren't
> just isolated to Brisbane, it's possibly a global corporate thing.
> And i'd
> bet that it worse the the further north you travel - maybe its a
> climate
> thing?
>
> I also think it's got to do with the support staff the work with these
> professionals, from my experience many a 'corporate identity
> programme' has
> gone belly up because of those crafty devils.. 'the secretary with
> flair'.
>
> cheers
> celia
>
>
>
> On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected>
> wrote:
>
>> David,
>>
>> This has also been a concern of mine. I have had to counsel several
>> clients who are serial users of Comic Sans. (maybe it's a Brisbane
>> thing!) I think for people who are not from a design background,
>> Comic
>> Sans is seen as the 'alternative' typeface, that's as you say, relaxed
>> and casual. Maybe its use is a reaction to the somewhat conservative
>> environments they work in?
>>
>> cheers,
>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>>
>>> Hey Folks,
>>>
>>> I've been working with a few Human Resources Professionals in the
>>> last
>>> couple of weeks, both independent contractors and also internal HR
>>> departments at large corporate firms and have notices that they have
>>> almost exclusively use Comic Sans for their emails and also
>>> Powerpoint
>>> Slides (it's always Powerpoint!).
>>>
>>> I presume they use this font to give the message that they are more
>>> approachable personality (relaxed, casual, etc...) but I think it
>>> just
>>> makes their emails and slides ugly, hard to read and gives them an
>>> image
>>> of being unprofessional.
>>>
>>> I'm curious whether this is something that get taught at school (How
>>> to
>>> stand out from other people in your corporation 101), whether this a
>>> global trend and also whether anyone has noticed a similar trend for
>>> other professions.
>>>
>>> thanks,
>>>
>>>
>>>
>>> David Walker
>>> Associate
>>> EDAW GILLESPIES
>>>
>>> Level 6, 171 George Street
>>> Brisbane 4000
>>> Tel: 07 3225 0100
>>> Fax: 07 3225 0199
>>>
>>> ---------------------------------------------------------------------
>>> To unsubscribe, log in to Wireality.com at:
>>> http://www.wireality.com/wire/login.wire
>>> then click on 'Other preferences' to suspend receiving emails or
>>> leave
>>> Wireality.
>>> Alternatively, e-mail: email protected
>>> For additional commands, e-mail: email protected
>>>
>>>
>>>
>>
>>
>> Hamish Chadwick
>> Partner
>>
>> Image Substation
>>
>> Image Substation works with CEO’s, Boards and communications
>> departments to create purposeful and manageable identities.
>>
>> Call (+61 7) 3312 5588
>> Fax (+61 7) 3312 4047
>> Mobile 0419 729 011
>>
>> Free Newsletter Available.
>> Visit our website to sign up: http://www.imagesubstation.com/
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
>> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or leave
>> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>
> --
> M O T U S
>
> Celia Dymond
> Design Director
> telephone (office) +61 3 9868 7509
> telephone (mobile) +61 438 377 922
>
> 11th floor, 505 St Kilda Road
> Melbourne VIC 3004
> telephone +61 3 9868 7500
> facsimile +61 3 9868 7511
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
Visit our website to sign up: http://www.imagesubstation.com/

HR Trend
Posted by Celia Dymond on 03 Jun 2004

This is all true, and whilst successful brand/design strategies need to
provide options for the end-users (internal staff) and the audience. Its
important to keep these 2 group visually stimulated to deter them from
'taking it into their own hands'. That means establishing an Identity
Programme (Design Strategy) so Internal templates are reviewed every 1.5 - 2
yrs.

Its about keeping 1 step ahead of the bastardisation process.

I have been involved with corporate identity for corporate sector for the
past 10yrs. Its impossible to manage a Corporate ID with a stick - no letter
from the CEO (about style guidelines will make secretary X use your internal
ppt template if she doesn't like it).

Good Design Strategies empower internal staff with the tools they require to
perform their jobs, (ie publish reports, make presentations etc..) and allow
Marketing professionals and Brand Managers to hopefully cease having
frustrating brand breakdowns and get on with life, work and the bigger
challenges.

cheers

M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

On 4/6/04 1:36 AM, "Robert J Bennett" <email protected> wrote:

> As someone who currently works in a coporate design environment, and has
> done so for about six years, I think brand mandates run counter to human
> nature. While the 'central office' wants one look, the truth is that
> every company is made of many looks (inside) and the more global the
> company, the more complex this becomes. CEO's can preach a one-culture
> environment, which is really grand in theory, but the reality is a
> different issue. People want to be able to themselves, to express their
> vision of the corporation and what it means for them. And let's face it,
> so many companies use Arial as their 'default' typeface on the everyday
> employee side since it's free and relatively unoffending (unless of course
> you are a designer who knows better). But it's also very stiff and
> boring and totally lacks emotion. And I think most people want their
> correspondence to show some emotion, hence they default to things like
> Comic Sans, etc.
>
> So, the question for designers and branding professionals, how do you
> maintain the sense of unity for the look and feel but still work in enough
> flexibility to keep people happy without having to stray to far from the
> 'standards'?
>
> Quite a challenge, I think.
>
>
> r
>
> Rob Bennett
> Lead-Strategic Design / Deutsche Asset Management
> 1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
> Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543
>
>
>
>
>
>
> "Bogdana Butnar" <email protected>
> 06/03/04 03:20 AM
> Please respond to "List: Wireality"
>
> To: "List: Wireality" <email protected>
> cc:
> Subject: Re: [WIREALITY] HR Trend
>
>
> If you want an opinion from someone who has just "escaped" the corporate
> scene, it's probably just that: people are so sick of having to use the
> corporate fonts or default fonts like TNR and Verdana that they go for the
> next best thing on the list of "cool things to do to escape routine"
> Have you also considered that Comic , the name, may have a special appeal
> because it is called Comic which kindof makes you think: non-corporate,
> Jerry Seinfeld, legally blonde, pink?
> Plus on the default list for MS Office it's the only one which comes with
> a
> twist (slight bend in letters) without being over the top like Brush
> script
> or Freestyle ...
> Maybe a good idea would be to make a point about ppt presentations
> becoming
> cooler from specific text alignments or not using the same old default
> templates :-)
>
> Bogdana
>
>
> ----- Original Message -----
> From: "Hamish Chadwick" <email protected>
> To: "List: Wireality" <email protected>
> Sent: Thursday, June 03, 2004 8:08 AM
> Subject: Re: [WIREALITY] HR Trend
>
>
>> I agree, a company I was working with had to carefully educate/manage
>> their 'secretary with flair' who couldn't believe they made a rule not
>> to use Microsoft Clipart in marketing/email promotions.
>> On 03/06/2004, at 2:41 PM, Celia Dymond wrote:
>>
>>> I like your theory but would suggest that comic styled faces problem
>>> aren't
>>> just isolated to Brisbane, it's possibly a global corporate thing.
>>> And i'd
>>> bet that it worse the the further north you travel - maybe its a
>>> climate
>>> thing?
>>>
>>> I also think it's got to do with the support staff the work with these
>>> professionals, from my experience many a 'corporate identity
>>> programme' has
>>> gone belly up because of those crafty devils.. 'the secretary with
>>> flair'.
>>>
>>> cheers
>>> celia
>>>
>>>
>>>
>>> On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected>
>>> wrote:
>>>
>>>> David,
>>>>
>>>> This has also been a concern of mine. I have had to counsel several
>>>> clients who are serial users of Comic Sans. (maybe it's a Brisbane
>>>> thing!) I think for people who are not from a design background,
>>>> Comic
>>>> Sans is seen as the 'alternative' typeface, that's as you say,
> relaxed
>>>> and casual. Maybe its use is a reaction to the somewhat conservative
>>>> environments they work in?
>>>>
>>>> cheers,
>>>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>>>>
>>>>> Hey Folks,
>>>>>
>>>>> I've been working with a few Human Resources Professionals in the
>>>>> last
>>>>> couple of weeks, both independent contractors and also internal HR
>>>>> departments at large corporate firms and have notices that they have
>>>>> almost exclusively use Comic Sans for their emails and also
>>>>> Powerpoint
>>>>> Slides (it's always Powerpoint!).
>>>>>
>>>>> I presume they use this font to give the message that they are more
>>>>> approachable personality (relaxed, casual, etc...) but I think it
>>>>> just
>>>>> makes their emails and slides ugly, hard to read and gives them an
>>>>> image
>>>>> of being unprofessional.
>>>>>
>>>>> I'm curious whether this is something that get taught at school (How
>>>>> to
>>>>> stand out from other people in your corporation 101), whether this a
>>>>> global trend and also whether anyone has noticed a similar trend for
>>>>> other professions.
>>>>>
>>>>> thanks,
>>>>>
>>>>>
>>>>>
>>>>> David Walker
>>>>> Associate
>>>>> EDAW GILLESPIES
>>>>>
>>>>> Level 6, 171 George Street
>>>>> Brisbane 4000
>>>>> Tel: 07 3225 0100
>>>>> Fax: 07 3225 0199
>>>>>
>>>>>
> ---------------------------------------------------------------------
>>>>> To unsubscribe, log in to Wireality.com at:
>>>>> http://www.wireality.com/wire/login.wire
>>>>> then click on 'Other preferences' to suspend receiving emails or
>>>>> leave
>>>>> Wireality.
>>>>> Alternatively, e-mail: email protected
>>>>> For additional commands, e-mail: email protected
>>>>>
>>>>>
>>>>>
>>>>
>>>>
>>>> Hamish Chadwick
>>>> Partner
>>>>
>>>> Image Substation
>>>>
>>>> Image Substation works with CEO?s, Boards and communications
>>>> departments to create purposeful and manageable identities.
>>>>
>>>> Call (+61 7) 3312 5588
>>>> Fax (+61 7) 3312 4047
>>>> Mobile 0419 729 011
>>>>
>>>> Free Newsletter Available.
>>>> Visit our website to sign up: http://www.imagesubstation.com/
>>>>
>>>>
>>>> ---------------------------------------------------------------------
>>>> To unsubscribe, log in to Wireality.com at:
>>>> http://www.wireality.com/wire/login.wire
>>>> then click on 'Other preferences' to suspend receiving emails or
> leave
>>>> Wireality.
>>>> Alternatively, e-mail: email protected
>>>> For additional commands, e-mail: email protected
>>>>
>>>
>>> --
>>> M O T U S
>>>
>>> Celia Dymond
>>> Design Director
>>> telephone (office) +61 3 9868 7509
>>> telephone (mobile) +61 438 377 922
>>>
>>> 11th floor, 505 St Kilda Road
>>> Melbourne VIC 3004
>>> telephone +61 3 9868 7500
>>> facsimile +61 3 9868 7511
>>>
>>>
>>> ---------------------------------------------------------------------
>>> To unsubscribe, log in to Wireality.com at:
>>> http://www.wireality.com/wire/login.wire
>>> then click on 'Other preferences' to suspend receiving emails or leave
>>> Wireality.
>>> Alternatively, e-mail: email protected
>>> For additional commands, e-mail: email protected
>>>
>>>
>>>
>>
>>
>> Hamish Chadwick
>> Partner
>>
>> Image Substation
>>
>> Image Substation works with CEO?s, Boards and communications
>> departments to create purposeful and manageable identities.
>>
>> Call (+61 7) 3312 5588
>> Fax (+61 7) 3312 4047
>> Mobile 0419 729 011
>>
>> Free Newsletter Available.
>> Visit our website to sign up: http://www.imagesubstation.com/
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

HR Trend
Posted by Robert J Bennett on 03 Jun 2004

As someone who currently works in a coporate design environment, and has
done so for about six years, I think brand mandates run counter to human
nature. While the 'central office' wants one look, the truth is that
every company is made of many looks (inside) and the more global the
company, the more complex this becomes. CEO's can preach a one-culture
environment, which is really grand in theory, but the reality is a
different issue. People want to be able to themselves, to express their
vision of the corporation and what it means for them. And let's face it,
so many companies use Arial as their 'default' typeface on the everyday
employee side since it's free and relatively unoffending (unless of course
you are a designer who knows better). But it's also very stiff and
boring and totally lacks emotion. And I think most people want their
correspondence to show some emotion, hence they default to things like
Comic Sans, etc.

So, the question for designers and branding professionals, how do you
maintain the sense of unity for the look and feel but still work in enough
flexibility to keep people happy without having to stray to far from the
'standards'?

Quite a challenge, I think.

Rob Bennett
Lead-Strategic Design / Deutsche Asset Management
1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543

"Bogdana Butnar" <email protected>
06/03/04 03:20 AM
Please respond to "List: Wireality"

To: "List: Wireality" <email protected>
cc:
Subject: Re: [WIREALITY] HR Trend

twist (slight bend in letters) without being over the top like Brush

or Freestyle ...
Maybe a good idea would be to make a point about ppt presentations

cooler from specific text alignments or not using the same old default
templates :-)

Bogdana

----- Original Message -----
From: "Hamish Chadwick" <email protected>
To: "List: Wireality" <email protected>
Sent: Thursday, June 03, 2004 8:08 AM
Subject: Re: [WIREALITY] HR Trend

>
>> and casual. Maybe its use is a reaction to the somewhat conservative
>
>> environments they work in?
>
>>
>
>> cheers,
>
>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>
>>
>
>>> Hey Folks,
>
>>>
>
>>> I've been working with a few Human Resources Professionals in the
>
>>> last
>
>>> couple of weeks, both independent contractors and also internal HR
>
>>> departments at large corporate firms and have notices that they have
>
>>> almost exclusively use Comic Sans for their emails and also
>
>>> Powerpoint
>
>>> Slides (it's always Powerpoint!).
>
>>>
>
>>> I presume they use this font to give the message that they are more
>
>>> approachable personality (relaxed, casual, etc...) but I think it
>
>>> just
>
>>> makes their emails and slides ugly, hard to read and gives them an
>
>>> image
>
>>> of being unprofessional.
>
>>>
>
>>> I'm curious whether this is something that get taught at school (How
>
>>> to
>
>>> stand out from other people in your corporation 101), whether this a
>
>>> global trend and also whether anyone has noticed a similar trend for
>
>>> other professions.
>
>>>
>
>>> thanks,
>
>>>
>
>>>
>
>>>
>
>>> David Walker
>
>>> Associate
>
>>> EDAW GILLESPIES
>
>>>
>
>>> Level 6, 171 George Street
>
>>> Brisbane 4000
>
>>> Tel: 07 3225 0100
>
>>> Fax: 07 3225 0199
>
>>>
>
>>>
---------------------------------------------------------------------
>
>>> To unsubscribe, log in to Wireality.com at:
>
>>> http://www.wireality.com/wire/login.wire
>
>>> then click on 'Other preferences' to suspend receiving emails or
>
>>> leave
>
>>> Wireality.
>
>>> Alternatively, e-mail: email protected
>
>>> For additional commands, e-mail: email protected
>
>>>
>
>>>
>
>>>
>
>>
>
>>
>
>> Hamish Chadwick
>
>> Partner
>
>>
>
>> Image Substation
>
>>
>
>> Image Substation works with CEO?s, Boards and communications
>
>> departments to create purposeful and manageable identities.
>
>>
>
>> Call (+61 7) 3312 5588
>
>> Fax (+61 7) 3312 4047
>
>> Mobile 0419 729 011
>
>>
>
>> Free Newsletter Available.
>
>> Visit our website to sign up: http://www.imagesubstation.com/
>
>>
>
>>
>
>> ---------------------------------------------------------------------
>
>> To unsubscribe, log in to Wireality.com at:
>
>> http://www.wireality.com/wire/login.wire
>
>> then click on 'Other preferences' to suspend receiving emails or

>
>> Wireality.
>
>> Alternatively, e-mail: email protected
>
>> For additional commands, e-mail: email protected
>
>>
>
>
>
> --
>
> M O T U S
>
>
>
> Celia Dymond
>
> Design Director
>
> telephone (office) +61 3 9868 7509
>
> telephone (mobile) +61 438 377 922
>
>
>
> 11th floor, 505 St Kilda Road
>
> Melbourne VIC 3004
>
> telephone +61 3 9868 7500
>
> facsimile +61 3 9868 7511
>
>
>
>
>
> ---------------------------------------------------------------------
>
> To unsubscribe, log in to Wireality.com at:
>
> http://www.wireality.com/wire/login.wire
>
> then click on 'Other preferences' to suspend receiving emails or leave
>
> Wireality.
>
> Alternatively, e-mail: email protected
>
> For additional commands, e-mail: email protected
>
>
>
>
>
>
>
>
> Hamish Chadwick
> Partner
>
> Image Substation
>
> Image Substation works with CEO?s, Boards and communications
> departments to create purposeful and manageable identities.
>
> Call (+61 7) 3312 5588
> Fax (+61 7) 3312 4047
> Mobile 0419 729 011
>
> Free Newsletter Available.
> Visit our website to sign up: http://www.imagesubstation.com/
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

---------------------------------------------------------------------
To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
Alternatively, e-mail: email protected
For additional commands, e-mail: email protected

HR Trend
Posted by Bogdana Butnar on 03 Jun 2004

If you want an opinion from someone who has just "escaped" the corporate
scene, it's probably just that: people are so sick of having to use the
corporate fonts or default fonts like TNR and Verdana that they go for the
next best thing on the list of "cool things to do to escape routine"
Have you also considered that Comic , the name, may have a special appeal
because it is called Comic which kindof makes you think: non-corporate,
Jerry Seinfeld, legally blonde, pink?
Plus on the default list for MS Office it's the only one which comes with a
twist (slight bend in letters) without being over the top like Brush script
or Freestyle ...
Maybe a good idea would be to make a point about ppt presentations becoming
cooler from specific text alignments or not using the same old default
templates :-)

Bogdana

----- Original Message -----
From: "Hamish Chadwick" <email protected>
To: "List: Wireality" <email protected>
Sent: Thursday, June 03, 2004 8:08 AM
Subject: Re: [WIREALITY] HR Trend

> I agree, a company I was working with had to carefully educate/manage
> their 'secretary with flair' who couldn't believe they made a rule not
> to use Microsoft Clipart in marketing/email promotions.
> On 03/06/2004, at 2:41 PM, Celia Dymond wrote:
>
>
> I like your theory but would suggest that comic styled faces problem
>
> aren't
>
> just isolated to Brisbane, it's possibly a global corporate thing.
>
> And i'd
>
> bet that it worse the the further north you travel - maybe its a
>
> climate
>
> thing?
>
>
>
> I also think it's got to do with the support staff the work with these
>
> professionals, from my experience many a 'corporate identity
>
> programme' has
>
> gone belly up because of those crafty devils.. 'the secretary with
>
> flair'.
>
>
>
> cheers
>
> celia
>
>
>
>
>
>
>
> On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected>
>
> wrote:
>
>
>
>> David,
>
>>
>
>> This has also been a concern of mine. I have had to counsel several
>
>> clients who are serial users of Comic Sans. (maybe it's a Brisbane
>
>> thing!) I think for people who are not from a design background,
>
>> Comic
>
>> Sans is seen as the 'alternative' typeface, that's as you say, relaxed
>
>> and casual. Maybe its use is a reaction to the somewhat conservative
>
>> environments they work in?
>
>>
>
>> cheers,
>
>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>
>>
>
>>> Hey Folks,
>
>>>
>
>>> I've been working with a few Human Resources Professionals in the
>
>>> last
>
>>> couple of weeks, both independent contractors and also internal HR
>
>>> departments at large corporate firms and have notices that they have
>
>>> almost exclusively use Comic Sans for their emails and also
>
>>> Powerpoint
>
>>> Slides (it's always Powerpoint!).
>
>>>
>
>>> I presume they use this font to give the message that they are more
>
>>> approachable personality (relaxed, casual, etc...) but I think it
>
>>> just
>
>>> makes their emails and slides ugly, hard to read and gives them an
>
>>> image
>
>>> of being unprofessional.
>
>>>
>
>>> I'm curious whether this is something that get taught at school (How
>
>>> to
>
>>> stand out from other people in your corporation 101), whether this a
>
>>> global trend and also whether anyone has noticed a similar trend for
>
>>> other professions.
>
>>>
>
>>> thanks,
>
>>>
>
>>>
>
>>>
>
>>> David Walker
>
>>> Associate
>
>>> EDAW GILLESPIES
>
>>>
>
>>> Level 6, 171 George Street
>
>>> Brisbane 4000
>
>>> Tel: 07 3225 0100
>
>>> Fax: 07 3225 0199
>
>>>
>
>>> ---------------------------------------------------------------------
>
>>> To unsubscribe, log in to Wireality.com at:
>
>>> http://www.wireality.com/wire/login.wire
>
>>> then click on 'Other preferences' to suspend receiving emails or
>
>>> leave
>
>>> Wireality.
>
>>> Alternatively, e-mail: email protected
>
>>> For additional commands, e-mail: email protected
>
>>>
>
>>>
>
>>>
>
>>
>
>>
>
>> Hamish Chadwick
>
>> Partner
>
>>
>
>> Image Substation
>
>>
>
>> Image Substation works with CEO’s, Boards and communications
>
>> departments to create purposeful and manageable identities.
>
>>
>
>> Call (+61 7) 3312 5588
>
>> Fax (+61 7) 3312 4047
>
>> Mobile 0419 729 011
>
>>
>
>> Free Newsletter Available.
>
>> Visit our website to sign up: http://www.imagesubstation.com/
>
>>
>
>>
>
>> ---------------------------------------------------------------------
>
>> To unsubscribe, log in to Wireality.com at:
>
>> http://www.wireality.com/wire/login.wire
>
>> then click on 'Other preferences' to suspend receiving emails or leave
>
>> Wireality.
>
>> Alternatively, e-mail: email protected
>
>> For additional commands, e-mail: email protected
>
>>
>
>
>
> --
>
> M O T U S
>
>
>
> Celia Dymond
>
> Design Director
>
> telephone (office) +61 3 9868 7509
>
> telephone (mobile) +61 438 377 922
>
>
>
> 11th floor, 505 St Kilda Road
>
> Melbourne VIC 3004
>
> telephone +61 3 9868 7500
>
> facsimile +61 3 9868 7511
>
>
>
>
>
> ---------------------------------------------------------------------
>
> To unsubscribe, log in to Wireality.com at:
>
> http://www.wireality.com/wire/login.wire
>
> then click on 'Other preferences' to suspend receiving emails or leave
>
> Wireality.
>
> Alternatively, e-mail: email protected
>
> For additional commands, e-mail: email protected
>
>
>
>
>
>
>
>
> Hamish Chadwick
> Partner
>
> Image Substation
>
> Image Substation works with CEO’s, Boards and communications
> departments to create purposeful and manageable identities.
>
> Call (+61 7) 3312 5588
> Fax (+61 7) 3312 4047
> Mobile 0419 729 011
>
> Free Newsletter Available.
> Visit our website to sign up: http://www.imagesubstation.com/
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

HR Trend
Posted by miles newlyn on 04 Jun 2004

With reference to ther use of typefaces within organisations, It's
important to remember that most office workers are use to reading/using
windows core fonts, which work very successfully within the Windows
system and applications (PowerPoint etc). Imposing other typefaces will
meet opposition if it does not perform so well in the eyes of those
users.

-----Original Message-----
From: Celia Dymond [ mailto:email protected]
Sent: 04 June 2004 00:20
To: List: Wireality
Subject: Re: [WIREALITY] HR Trend

Its about keeping 1 step ahead of the bastardisation process.

I have been involved with corporate identity for corporate sector for

past 10yrs. Its impossible to manage a Corporate ID with a stick - no

from the CEO (about style guidelines will make secretary X use your

ppt template if she doesn't like it).

Good Design Strategies empower internal staff with the tools they
require to
perform their jobs, (ie publish reports, make presentations etc..) and

Marketing professionals and Brand Managers to hopefully cease having
frustrating brand breakdowns and get on with life, work and the bigger
challenges.

cheers

M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

On 4/6/04 1:36 AM, "Robert J Bennett" <email protected> wrote:

> As someone who currently works in a coporate design environment, and

> done so for about six years, I think brand mandates run counter to

> nature. While the 'central office' wants one look, the truth is that
> every company is made of many looks (inside) and the more global the
> company, the more complex this becomes. CEO's can preach a
one-culture
> environment, which is really grand in theory, but the reality is a
> different issue. People want to be able to themselves, to express

> vision of the corporation and what it means for them. And let's face
it,
> so many companies use Arial as their 'default' typeface on the

> employee side since it's free and relatively unoffending (unless of

> you are a designer who knows better). But it's also very stiff and
> boring and totally lacks emotion. And I think most people want their
> correspondence to show some emotion, hence they default to things like
> Comic Sans, etc.
>
> So, the question for designers and branding professionals, how do you
> maintain the sense of unity for the look and feel but still work in

> flexibility to keep people happy without having to stray to far from

> 'standards'?
>
> Quite a challenge, I think.
>
>
> r
>
> Rob Bennett
> Lead-Strategic Design / Deutsche Asset Management
> 1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
> Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543
>
>
>
>
>
>
> "Bogdana Butnar" <email protected>
> 06/03/04 03:20 AM
> Please respond to "List: Wireality"
>
> To: "List: Wireality" <email protected>
> cc:
> Subject: Re: [WIREALITY] HR Trend
>
>
> If you want an opinion from someone who has just "escaped" the

> scene, it's probably just that: people are so sick of having to use

> corporate fonts or default fonts like TNR and Verdana that they go for

> next best thing on the list of "cool things to do to escape routine"
> Have you also considered that Comic , the name, may have a special

> because it is called Comic which kindof makes you think:
non-corporate,
> Jerry Seinfeld, legally blonde, pink?
> Plus on the default list for MS Office it's the only one which comes

>> to use Microsoft Clipart in marketing/email promotions.
>> On 03/06/2004, at 2:41 PM, Celia Dymond wrote:
>>
>>> I like your theory but would suggest that comic styled faces problem
>>> aren't
>>> just isolated to Brisbane, it's possibly a global corporate thing.
>>> And i'd
>>> bet that it worse the the further north you travel - maybe its a
>>> climate
>>> thing?
>>>
>>> I also think it's got to do with the support staff the work with

>>> professionals, from my experience many a 'corporate identity
>>> programme' has
>>> gone belly up because of those crafty devils.. 'the secretary with
>>> flair'.
>>>
>>> cheers
>>> celia
>>>
>>>
>>>
>>> On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected>
>>> wrote:
>>>
>>>> David,
>>>>
>>>> This has also been a concern of mine. I have had to counsel

>>>> clients who are serial users of Comic Sans. (maybe it's a Brisbane
>>>> thing!) I think for people who are not from a design background,
>>>> Comic
>>>> Sans is seen as the 'alternative' typeface, that's as you say,
> relaxed
>>>> and casual. Maybe its use is a reaction to the somewhat

>>>> environments they work in?
>>>>
>>>> cheers,
>>>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>>>>
>>>>> Hey Folks,
>>>>>
>>>>> I've been working with a few Human Resources Professionals in the
>>>>> last
>>>>> couple of weeks, both independent contractors and also internal HR
>>>>> departments at large corporate firms and have notices that they

>>>>> almost exclusively use Comic Sans for their emails and also
>>>>> Powerpoint
>>>>> Slides (it's always Powerpoint!).
>>>>>
>>>>> I presume they use this font to give the message that they are

>>>>> approachable personality (relaxed, casual, etc...) but I think it
>>>>> just
>>>>> makes their emails and slides ugly, hard to read and gives them an
>>>>> image
>>>>> of being unprofessional.
>>>>>
>>>>> I'm curious whether this is something that get taught at school
(How
>>>>> to
>>>>> stand out from other people in your corporation 101), whether this

>>>>> global trend and also whether anyone has noticed a similar trend

>>>>> other professions.
>>>>>
>>>>> thanks,
>>>>>
>>>>>
>>>>>
>>>>> David Walker
>>>>> Associate
>>>>> EDAW GILLESPIES
>>>>>
>>>>> Level 6, 171 George Street
>>>>> Brisbane 4000
>>>>> Tel: 07 3225 0100
>>>>> Fax: 07 3225 0199
>>>>>
>>>>>
> ---------------------------------------------------------------------
>>>>> To unsubscribe, log in to Wireality.com at:
>>>>> http://www.wireality.com/wire/login.wire
>>>>> then click on 'Other preferences' to suspend receiving emails or
>>>>> leave
>>>>> Wireality.
>>>>> Alternatively, e-mail: email protected
>>>>> For additional commands, e-mail:
email protected
>>>>>
>>>>>
>>>>>
>>>>
>>>>
>>>> Hamish Chadwick
>>>> Partner
>>>>
>>>> Image Substation
>>>>
>>>> Image Substation works with CEO?s, Boards and communications
>>>> departments to create purposeful and manageable identities.
>>>>
>>>> Call (+61 7) 3312 5588
>>>> Fax (+61 7) 3312 4047
>>>> Mobile 0419 729 011
>>>>
>>>> Free Newsletter Available.
>>>> Visit our website to sign up: http://www.imagesubstation.com/
>>>>
>>>>
>>>>
---------------------------------------------------------------------
>>>> To unsubscribe, log in to Wireality.com at:
>>>> http://www.wireality.com/wire/login.wire
>>>> then click on 'Other preferences' to suspend receiving emails or
> leave
>>>> Wireality.
>>>> Alternatively, e-mail: email protected
>>>> For additional commands, e-mail:
email protected
>>>>
>>>
>>> --
>>> M O T U S
>>>
>>> Celia Dymond
>>> Design Director
>>> telephone (office) +61 3 9868 7509
>>> telephone (mobile) +61 438 377 922
>>>
>>> 11th floor, 505 St Kilda Road
>>> Melbourne VIC 3004
>>> telephone +61 3 9868 7500
>>> facsimile +61 3 9868 7511
>>>
>>>
>>>
---------------------------------------------------------------------
>>> To unsubscribe, log in to Wireality.com at:
>>> http://www.wireality.com/wire/login.wire
>>> then click on 'Other preferences' to suspend receiving emails or

>>> Wireality.
>>> Alternatively, e-mail: email protected
>>> For additional commands, e-mail: email protected
>>>
>>>
>>>
>>
>>
>> Hamish Chadwick
>> Partner
>>
>> Image Substation
>>
>> Image Substation works with CEO?s, Boards and communications
>> departments to create purposeful and manageable identities.
>>
>> Call (+61 7) 3312 5588
>> Fax (+61 7) 3312 4047
>> Mobile 0419 729 011
>>
>> Free Newsletter Available.
>> Visit our website to sign up: http://www.imagesubstation.com/
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or

> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>

---
Incoming mail is certified Virus Free.
Checked by AVG anti-virus system ( http://www.grisoft.com).
Version: 6.0.670 / Virus Database: 432 - Release Date: 27/04/2004

---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system ( http://www.grisoft.com).
Version: 6.0.670 / Virus Database: 432 - Release Date: 27/04/2004

HR Trend
Posted by Robert J Bennett on 04 Jun 2004

I agree with Celia. And I think one of the mistakes that are made is that
no one, not the CEO nor the internal branding people, take the time to
look closely at those internal processes to give employees tools that
work. A perfect example of this is my own situation where we have been
handed new standards from corporate central in Germany without any
actually taking the time to see if those standards worked for our business
line. So, now, I have to tell Germany that these standards while all
wonderfully beautiful, and much money spent on, but here are the problems
with getting to work in real life. If the process had been done
properly, with all stakeholders in the beginning, this kind of situtation,
and frustration, could be avoided.

Rob Bennett
Lead-Strategic Design / Deutsche Asset Management
1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543

Celia Dymond <email protected>
06/03/04 07:19 PM
Please respond to "List: Wireality"

To: "List: Wireality" <email protected>
cc:
Subject: Re: [WIREALITY] HR Trend

yrs.

Its about keeping 1 step ahead of the bastardisation process.

I have been involved with corporate identity for corporate sector for the
past 10yrs. Its impossible to manage a Corporate ID with a stick - no

from the CEO (about style guidelines will make secretary X use your

ppt template if she doesn't like it).

Good Design Strategies empower internal staff with the tools they require

perform their jobs, (ie publish reports, make presentations etc..) and

Marketing professionals and Brand Managers to hopefully cease having
frustrating brand breakdowns and get on with life, work and the bigger
challenges.

cheers

M O T U S

Celia Dymond
Design Director
telephone (office) +61 3 9868 7509
telephone (mobile) +61 438 377 922

11th floor, 505 St Kilda Road
Melbourne VIC 3004
telephone +61 3 9868 7500
facsimile +61 3 9868 7511

On 4/6/04 1:36 AM, "Robert J Bennett" <email protected> wrote:

> flexibility to keep people happy without having to stray to far from the
> 'standards'?
>
> Quite a challenge, I think.
>
>
> r
>
> Rob Bennett
> Lead-Strategic Design / Deutsche Asset Management
> 1 South Street, MSBAL01-1808 / Baltimore, Maryland 21202
> Voice: 410.895.3804 / Fax: 410.895.3413 / Mobile: 410.258.2543
>
>
>
>
>
>
> "Bogdana Butnar" <email protected>
> 06/03/04 03:20 AM
> Please respond to "List: Wireality"
>
> To: "List: Wireality" <email protected>
> cc:
> Subject: Re: [WIREALITY] HR Trend
>
>
> If you want an opinion from someone who has just "escaped" the corporate
> scene, it's probably just that: people are so sick of having to use the
> corporate fonts or default fonts like TNR and Verdana that they go for

> next best thing on the list of "cool things to do to escape routine"
> Have you also considered that Comic , the name, may have a special

> because it is called Comic which kindof makes you think: non-corporate,
> Jerry Seinfeld, legally blonde, pink?
> Plus on the default list for MS Office it's the only one which comes

> a
> twist (slight bend in letters) without being over the top like Brush
> script
> or Freestyle ...
> Maybe a good idea would be to make a point about ppt presentations
> becoming
> cooler from specific text alignments or not using the same old default
> templates :-)
>
> Bogdana
>
>
> ----- Original Message -----
> From: "Hamish Chadwick" <email protected>
> To: "List: Wireality" <email protected>
> Sent: Thursday, June 03, 2004 8:08 AM
> Subject: Re: [WIREALITY] HR Trend
>
>
>> I agree, a company I was working with had to carefully educate/manage
>> their 'secretary with flair' who couldn't believe they made a rule not
>> to use Microsoft Clipart in marketing/email promotions.
>> On 03/06/2004, at 2:41 PM, Celia Dymond wrote:
>>
>>> I like your theory but would suggest that comic styled faces problem
>>> aren't
>>> just isolated to Brisbane, it's possibly a global corporate thing.
>>> And i'd
>>> bet that it worse the the further north you travel - maybe its a
>>> climate
>>> thing?
>>>
>>> I also think it's got to do with the support staff the work with these
>>> professionals, from my experience many a 'corporate identity
>>> programme' has
>>> gone belly up because of those crafty devils.. 'the secretary with
>>> flair'.
>>>
>>> cheers
>>> celia
>>>
>>>
>>>
>>> On 3/6/04 2:13 PM, "Hamish Chadwick" <email protected>
>>> wrote:
>>>
>>>> David,
>>>>
>>>> This has also been a concern of mine. I have had to counsel several
>>>> clients who are serial users of Comic Sans. (maybe it's a Brisbane
>>>> thing!) I think for people who are not from a design background,
>>>> Comic
>>>> Sans is seen as the 'alternative' typeface, that's as you say,
> relaxed
>>>> and casual. Maybe its use is a reaction to the somewhat conservative
>>>> environments they work in?
>>>>
>>>> cheers,
>>>> On 03/06/2004, at 8:21 AM, David Walker wrote:
>>>>
>>>>> Hey Folks,
>>>>>
>>>>> I've been working with a few Human Resources Professionals in the
>>>>> last
>>>>> couple of weeks, both independent contractors and also internal HR
>>>>> departments at large corporate firms and have notices that they have
>>>>> almost exclusively use Comic Sans for their emails and also
>>>>> Powerpoint
>>>>> Slides (it's always Powerpoint!).
>>>>>
>>>>> I presume they use this font to give the message that they are more
>>>>> approachable personality (relaxed, casual, etc...) but I think it
>>>>> just
>>>>> makes their emails and slides ugly, hard to read and gives them an
>>>>> image
>>>>> of being unprofessional.
>>>>>
>>>>> I'm curious whether this is something that get taught at school (How
>>>>> to
>>>>> stand out from other people in your corporation 101), whether this a
>>>>> global trend and also whether anyone has noticed a similar trend for
>>>>> other professions.
>>>>>
>>>>> thanks,
>>>>>
>>>>>
>>>>>
>>>>> David Walker
>>>>> Associate
>>>>> EDAW GILLESPIES
>>>>>
>>>>> Level 6, 171 George Street
>>>>> Brisbane 4000
>>>>> Tel: 07 3225 0100
>>>>> Fax: 07 3225 0199
>>>>>
>>>>>
> ---------------------------------------------------------------------
>>>>> To unsubscribe, log in to Wireality.com at:
>>>>> http://www.wireality.com/wire/login.wire
>>>>> then click on 'Other preferences' to suspend receiving emails or
>>>>> leave
>>>>> Wireality.
>>>>> Alternatively, e-mail: email protected
>>>>> For additional commands, e-mail: email protected
>>>>>
>>>>>
>>>>>
>>>>
>>>>
>>>> Hamish Chadwick
>>>> Partner
>>>>
>>>> Image Substation
>>>>
>>>> Image Substation works with CEO?s, Boards and communications
>>>> departments to create purposeful and manageable identities.
>>>>
>>>> Call (+61 7) 3312 5588
>>>> Fax (+61 7) 3312 4047
>>>> Mobile 0419 729 011
>>>>
>>>> Free Newsletter Available.
>>>> Visit our website to sign up: http://www.imagesubstation.com/
>>>>
>>>>
>>>> ---------------------------------------------------------------------
>>>> To unsubscribe, log in to Wireality.com at:
>>>> http://www.wireality.com/wire/login.wire
>>>> then click on 'Other preferences' to suspend receiving emails or
> leave
>>>> Wireality.
>>>> Alternatively, e-mail: email protected
>>>> For additional commands, e-mail: email protected
>>>>
>>>
>>> --
>>> M O T U S
>>>
>>> Celia Dymond
>>> Design Director
>>> telephone (office) +61 3 9868 7509
>>> telephone (mobile) +61 438 377 922
>>>
>>> 11th floor, 505 St Kilda Road
>>> Melbourne VIC 3004
>>> telephone +61 3 9868 7500
>>> facsimile +61 3 9868 7511
>>>
>>>
>>> ---------------------------------------------------------------------
>>> To unsubscribe, log in to Wireality.com at:
>>> http://www.wireality.com/wire/login.wire
>>> then click on 'Other preferences' to suspend receiving emails or leave
>>> Wireality.
>>> Alternatively, e-mail: email protected
>>> For additional commands, e-mail: email protected
>>>
>>>
>>>
>>
>>
>> Hamish Chadwick
>> Partner
>>
>> Image Substation
>>
>> Image Substation works with CEO?s, Boards and communications
>> departments to create purposeful and manageable identities.
>>
>> Call (+61 7) 3312 5588
>> Fax (+61 7) 3312 4047
>> Mobile 0419 729 011
>>
>> Free Newsletter Available.
>> Visit our website to sign up: http://www.imagesubstation.com/
>>
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
>> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
>> Alternatively, e-mail: email protected
>> For additional commands, e-mail: email protected
>>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>