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The Weekly Wire (Jun 7, 2004)
Started by Stefan Liute on 07 Jun 2004

***************************************************

MDC ACQUIRES STAKE IN MAU
MDC Partners Inc. announced today that they have acquired an equity stake in Bruce Mau Design, Toronto.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-04-2004/0002187360&EDATE=
http://www.nytimes.com/2004/06/04/business/media/04adco.html

KREMLIN TO ENDORSE SELECTED BRANDS
By the end of the year select goods will be allowed to carry a small crest bearing the red, white and blue of the Russian flag and
the Kremlin's golden gate and eagle.
http://www.guardian.co.uk/russia/article/0,2763,1228669,00.html

STRETCHING BRANDS UNTIL THEY SNAP
The launch of the initial Courvoisier "Autumn collection" marked the liqueur company's attempt to transform it from the label behind
"the world's first cognac" to an icon of fashion.
http://news.bbc.co.uk/1/hi/business/3704879.stm

***************************************************
CASE STUDY
***************************************************

CHIPPENDALES
Chippendales, the male dance revue, legendarily got its name in the late 70s from the time-honored furniture that founder Steve
Banerjee had in his dilapidated California nightclub. Like their namesake Chippendale chairs, the dancers were to be classy and top
of the line.
http://www.brandchannel.com/features_profile.asp?pr_id=183

***************************************************

IS AL RIES DANGEROUS TO YOUR BRAND?
Regretfully, Ries's continued influence is becoming today a considerable danger to successful brand building and brand management.
Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.
http://www.marketingprofs.com/4/herman4.asp

BRANDING AND THE INTERNATIONAL COMMUNITY
THE INTERNATIONAL COMMUNITY has come up for analysis in the last few years. Now, its very idea, the American national image,
globalization and the war on terror seem to be converging. The solution, or at least the framework in which to make sense of some of
this, can again be found in branding.
http://www.allaboutbranding.com/index.lasso?earticle=344&i=167,120

EMOTION & DESIGN: ATTRACTIVE THINGS WORK BETTER
Advances in our understanding of emotion and affect have implications for the science of design.
http://www.jnd.org/dn.mss/Emotion-and-design.html

***************************************************

HANS "ZERO" SCHLEGER
An early proponent of the concept of 'corporate identity', Hans Schleger (1898-1976) designed the bus-stop symbols for London
Transport in 1935 and created a unified design policy for a number of British companies. His work has been hugely influential for
subsequent generations of designers.
http://www.lundhumphries.com/pages/single/2219.html
http://www.theaoi.com/journalhistory2/articles/2002/aprschleger.html
http://www.eyemagazine.com/review.php?id=2&rid=11

Read opinions posted by:

	Ionut 07 Jun 2004
	Hamish Chadwick 07 Jun 2004
	Ionut 08 Jun 2004

The Weekly Wire (Jun 7, 2004)
Posted by Ionut on 07 Jun 2004

Hi,

Please tell me if you know some good books about Identity ( about design
brief, web identity, etc)

Thanks,

-----Original Message-----
From: Stefan Liute [ mailto:email protected]
Sent: 7 iunie 2004 14:16
To: 'List: Wireality'
Subject: [WIREALITY] The Weekly Wire (Jun 7, 2004)

***************************************************

MDC ACQUIRES STAKE IN MAU
MDC Partners Inc. announced today that they have acquired an equity stake in
Bruce Mau Design, Toronto.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-04
-2004/0002187360&EDATE=
http://www.nytimes.com/2004/06/04/business/media/04adco.html

KREMLIN TO ENDORSE SELECTED BRANDS
By the end of the year select goods will be allowed to carry a small crest
bearing the red, white and blue of the Russian flag and
the Kremlin's golden gate and eagle.
http://www.guardian.co.uk/russia/article/0,2763,1228669,00.html

STRETCHING BRANDS UNTIL THEY SNAP
The launch of the initial Courvoisier "Autumn collection" marked the liqueur
company's attempt to transform it from the label behind
"the world's first cognac" to an icon of fashion.
http://news.bbc.co.uk/1/hi/business/3704879.stm

***************************************************
CASE STUDY
***************************************************

CHIPPENDALES
Chippendales, the male dance revue, legendarily got its name in the late 70s
from the time-honored furniture that founder Steve
Banerjee had in his dilapidated California nightclub. Like their namesake
Chippendale chairs, the dancers were to be classy and top
of the line.
http://www.brandchannel.com/features_profile.asp?pr_id=183

***************************************************

IS AL RIES DANGEROUS TO YOUR BRAND?
Regretfully, Ries's continued influence is becoming today a considerable
danger to successful brand building and brand management.
Despite his historic importance, in the current business and marketing
realities Al Ries is outdated and limited.
http://www.marketingprofs.com/4/herman4.asp

BRANDING AND THE INTERNATIONAL COMMUNITY
THE INTERNATIONAL COMMUNITY has come up for analysis in the last few years.
Now, its very idea, the American national image,
globalization and the war on terror seem to be converging. The solution, or
at least the framework in which to make sense of some of
this, can again be found in branding.
http://www.allaboutbranding.com/index.lasso?earticle=344&i=167,120

EMOTION & DESIGN: ATTRACTIVE THINGS WORK BETTER
Advances in our understanding of emotion and affect have implications for
the science of design.
http://www.jnd.org/dn.mss/Emotion-and-design.html

***************************************************

HANS "ZERO" SCHLEGER
An early proponent of the concept of 'corporate identity', Hans Schleger
(1898-1976) designed the bus-stop symbols for London
Transport in 1935 and created a unified design policy for a number of
British companies. His work has been hugely influential for
subsequent generations of designers.
http://www.lundhumphries.com/pages/single/2219.html
http://www.theaoi.com/journalhistory2/articles/2002/aprschleger.html
http://www.eyemagazine.com/review.php?id=2&rid=11

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The Weekly Wire (Jun 7, 2004)
Posted by Hamish Chadwick on 07 Jun 2004

I recommend:

The Art of Identity, Mark Rowden (Gower)
Creating the Perfect Design Brief, Peter L Phillips (Allworth Press)
On 07/06/2004, at 10:49 PM, Ionut wrote:

> Hi,
>
> Please tell me if you know some good books about Identity ( about
> design
> brief, web identity, etc)
>
> Thanks,
> Ionut
>
> -----Original Message-----
> From: Stefan Liute [ mailto:email protected]
> Sent: 7 iunie 2004 14:16
> To: 'List: Wireality'
> Subject: [WIREALITY] The Weekly Wire (Jun 7, 2004)
>
>
>
> ***************************************************
> NEWS
> ***************************************************
>
> MDC ACQUIRES STAKE IN MAU
> MDC Partners Inc. announced today that they have acquired an equity
> stake in
> Bruce Mau Design, Toronto.
> http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/
> story/06-04
> -2004/0002187360&EDATE=
> http://www.nytimes.com/2004/06/04/business/media/04adco.html
>
> KREMLIN TO ENDORSE SELECTED BRANDS
> By the end of the year select goods will be allowed to carry a small
> crest
> bearing the red, white and blue of the Russian flag and
> the Kremlin's golden gate and eagle.
> http://www.guardian.co.uk/russia/article/0,2763,1228669,00.html
>
> STRETCHING BRANDS UNTIL THEY SNAP
> The launch of the initial Courvoisier "Autumn collection" marked the
> liqueur
> company's attempt to transform it from the label behind
> "the world's first cognac" to an icon of fashion.
> http://news.bbc.co.uk/1/hi/business/3704879.stm
>
>
> ***************************************************
> CASE STUDY
> ***************************************************
>
> CHIPPENDALES
> Chippendales, the male dance revue, legendarily got its name in the
> late 70s
> from the time-honored furniture that founder Steve
> Banerjee had in his dilapidated California nightclub. Like their
> namesake
> Chippendale chairs, the dancers were to be classy and top
> of the line.
> http://www.brandchannel.com/features_profile.asp?pr_id=183
>
>
> ***************************************************
> OPINIONS
> ***************************************************
>
> IS AL RIES DANGEROUS TO YOUR BRAND?
> Regretfully, Ries's continued influence is becoming today a
> considerable
> danger to successful brand building and brand management.
> Despite his historic importance, in the current business and marketing
> realities Al Ries is outdated and limited.
> http://www.marketingprofs.com/4/herman4.asp
>
> BRANDING AND THE INTERNATIONAL COMMUNITY
> THE INTERNATIONAL COMMUNITY has come up for analysis in the last few
> years.
> Now, its very idea, the American national image,
> globalization and the war on terror seem to be converging. The
> solution, or
> at least the framework in which to make sense of some of
> this, can again be found in branding.
> http://www.allaboutbranding.com/index.lasso?earticle=344&i=167,120
>
> EMOTION & DESIGN: ATTRACTIVE THINGS WORK BETTER
> Advances in our understanding of emotion and affect have implications
> for
> the science of design.
> http://www.jnd.org/dn.mss/Emotion-and-design.html
>
>
> ***************************************************
> CHARACTER
> ***************************************************
>
> HANS "ZERO" SCHLEGER
> An early proponent of the concept of 'corporate identity', Hans
> Schleger
> (1898-1976) designed the bus-stop symbols for London
> Transport in 1935 and created a unified design policy for a number of
> British companies. His work has been hugely influential for
> subsequent generations of designers.
> http://www.lundhumphries.com/pages/single/2219.html
> http://www.theaoi.com/journalhistory2/articles/2002/aprschleger.html
> http://www.eyemagazine.com/review.php?id=2&rid=11
>
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
> ---------------------------------------------------------------------
> To unsubscribe, log in to Wireality.com at:
> http://www.wireality.com/wire/login.wire
> then click on 'Other preferences' to suspend receiving emails or leave
> Wireality.
> Alternatively, e-mail: email protected
> For additional commands, e-mail: email protected
>
>
>

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
Visit our website to sign up: http://www.imagesubstation.com/

The Weekly Wire (Jun 7, 2004)
Posted by Ionut on 08 Jun 2004

Thanks,

-----Original Message-----
From: Hamish Chadwick [ mailto:email protected]
Sent: 8 iunie 2004 02:27
To: List: Wireality
Subject: Re: [WIREALITY] The Weekly Wire (Jun 7, 2004)

I recommend:

The Art of Identity, Mark Rowden (Gower)
Creating the Perfect Design Brief, Peter L Phillips (Allworth Press)
On 07/06/2004, at 10:49 PM, Ionut wrote:

Hamish Chadwick

Image Substation

Image Substation works with CEO’s, Boards and communications
departments to create purposeful and manageable identities.

Call (+61 7) 3312 5588
Fax (+61 7) 3312 4047
Mobile 0419 729 011

Free Newsletter Available.
Visit our website to sign up: http://www.imagesubstation.com/