|
Where in Bucharest do i get 12 x A3 colorprints mounted on 10mm foam
- in good quality. /morten lund +45 28 445 007
ceo & chairman | bullguard.com
> -----Original Message-----
> From: Alexandru Ionita [ mailto:email protected]
> Sent: Sunday, June 13, 2004 8:20 PM
> To: List: Wireality
> Subject: Re: [WIREALITY] New identity for Romanian National Television
>
>
> Hi.
> I was so looking forward to this launch and i am very
> disappointed with the outcome. The logo is all over the place
> and the new "fancy" promos can't make up for the non sense of
> this new id. The general look and feel makes me think of
> Ceausescu waking up from the dead and saying "I see something
> with a flag in the wind"..And flag in the wind it was...
> Another proof that nothing much changed in TVR in the last 15
> years...And a main chapter in the "How to spend 300 000 Euros
> from public money in vane" book.
>
> Alex
>
>
>
>
> ----- Original Message -----
> From: "Bogdan F Iliescu" <email protected>
> To: "'List: Wireality'" <email protected>
> Sent: Sunday, June 13, 2004 8:38 PM
> Subject: RE: [WIREALITY] New identity for Romanian National Television
>
>
>
> I must agree with all things said here. The logo itself
> looks like an
>
> unfinished concept. I do not know how it looks on the TV
> screen but is
>
> enough to see how it looks on the website. The "opening" of
> the letter
>
> 'R' in particular is completely unsatisfactory as a visual
> experience.
>
> It flies in the wind. You get no sense of foundation and
> worst of all
>
> no sense of direction (if you want the feeling of
> purposeful flying in
>
> style than you look at British Airways). If you want to be a
>
> trust-worthy news, education and valuable entertainment partner you
>
> have to transmit more sense of stability and solidity in my
> opinion.
>
> But maybe this wasn't the case at all. So being the
> 'colored twists'
>
> in the body of the letter look no more than a cheap trick.
>
>
>
> But, on the other hand I am afraid that rebranding wasn't quite the
>
> intention of tvr executives. I think they still imagine that the
>
> battle on the TV market is won or lost just by the looks
> of the small
>
> dot in the corner of a screen. Even if this would be the case, as I
>
> said, they are not about to win anything with this new logo.
>
>
>
> Another concern of mine is that they keep trying to say about
>
> themselves "national" just by means of colors. And here
> there are two
>
> fundamental problems. First of all that being national is
> not an exclusive
>
> characteristic of theirs anymore (or at least not in the amount to
>
> offer them a competitive edge, anyway). Second of all, as
> sad as this might
>
> be, national colors aren't the most appealing set of colors
> one might
>
> want to use in order to stand out.
>
>
>
> But, in the spirit of Bogdana words, I think that this is a good
>
> example of what lack of interest for branding of a
> management team can do to
>
> a group of interests. In the case of tvr the need for rebranding is
>
> mandatory as the station has a lot to change in order to
> re-enter the
>
> competition as a valuable player.
>
>
>
>
>
> yours,
>
> Bogdan
>
>
>
> -----Original Message-----
>
> From: Bogdana Butnar [ mailto:email protected]
>
> Sent: Saturday, June 12, 2004 2:55 AM
>
> To: List: Wireality
>
> Subject: Re: [WIREALITY] New identity for Romanian National
> Television
>
>
>
> Those who are in the know, can you help with some insight
> on why they
>
> chose to co-brand both channels? Before this effort , Romania 2 was
>
> theoretically differently positioned than Romania 1 and
> because of the
>
> programming and the different logo, it could almost
> function like an
>
> independent entity. Now it appears to be the orange smaller brother.
>
>
>
> I have to agree on the lettering; especially in the transparent top
>
> corner version they use, the edges tend to fade out somehow and the
>
> letters become really thin and mismatch the sweeping lines
> of the much
>
> thicker ribbon.
>
>
>
> This rebranding also brings to mind one other concern I had on the
>
> whole
>
> process: is reabranding becoming a trend, a fad? I mean TVR
> has not changed
>
> much of its programming or anchors or anything. so really
> the rebrand is
>
> more of a face lift of the logo? Are we doing rebradings
> just for the sake
>
> of it?
>
>
>
> Bogdana
>
>
>
>
>
> ----- Original Message -----
>
> From: "Morten Lund, BullGuard" <email protected>
>
> To: "List: Wireality" <email protected>
>
> Sent: Saturday, June 12, 2004 8:42 AM
>
> Subject: Re: [WIREALITY] New identity for Romanian National
> Television
>
>
>
>
>
>
> I dont get this.
>
>
> The Romainian TV has choosen a "1980 east european retro
> design" -
>
>
> and
>
> then made by a UK Company. Strange..
>
>
>
>
>
>
>
>
> respectfully / morten lund
>
>
> CELL: +45 2844 5007
>
>
> SKYPE: mortenlund
>
>
> sent via Oddpost.com
>
>
>
>
>
>
>
>
> -----Original Message from Marius Ursache <email protected>-----
>
>
>
>
>
> The Romanian National Television (www.tvr.ro) has launched the new
>
> identity
>
>
> developed by English & Pockett UK (www.englishpockett.com).
>
>
>
>
>
> First impression - the small logo in the corner of the TV screen
>
>
> looks
>
> bad,
>
>
> and it definitely needs some more work IMO.
>
>
>
>
>
> Regards,
>
>
>
>
>
> Marius Ursache
>
>
> Chief Creative Officer
>
>
> GRAPEFRUIT DESIGN
>
>
> www.grapefruitdesign.com
>
>
>
>
>
>
>
>
>
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